cnbc concurs. it pays to
know your audience.
when the watsons and whole foods market decided to turn up the wattage on the brand’s value spotlight, it seems a lot of people took notice. check out cnbc’s take on the matter.
the watsons keep it poppin'.
forget avatar, the trailer everyone has been waiting for is here. that’s right, the pop awards trailer has arrived, and we don’t mean to toot our horn, but "t" to the "oot oot". this trailer for cable positive’s annual pop awards, which recognizes the best in hiv/aids related programming, was done completely in house. with some handy editing and graphics programs at our fingertips we were able to craft this trailer for our client in a matter of days. small budgets, shmall shmudgets.
life imitating ad.
it seems as though our latest whole foods market campaign (you know, the one featuring bags with pithy lines written on them) has gone meta. what began with shots of customers holding bags that spoke to and of the whole foods market customer, has evolved into a walking, talking campaign of real live shoppers who all at once proudly display the reasons and proof that they shop at whole foods market. whole foods rewarded their pride by taking shoppers from storefront to door front with free pedicab rides. these bold bags are making a statement through the northeast, making “whole foods shopper” a label of love.
no phillers.
things are really poppin’ over at our chicago office. especially when it comes to whole foods market's midwest region. after a super successful launch of our bag campaign (which appeared everywhere from buses to bridges), we’re ready to make waves with a brand new radio spot featuring friendly foodie phil farley. alliteration abounds as we debut our latest and greatest whole foods market tag. take a listen and hear for yourself.
girls gone wild postering.
we’ve gone wall to wall with the new york liberty this season, and now quite literally. with a brand new wild postering campaign appearing all over the city, there’s nowhere left to run. these hard playing ladies are ready for your viewing pleasure, and it's time you got hip to the summer fun that is a liberty game. did we mention tickets start at $10? season's almost over, so you better get moving. go on...go!
and you thought the new york times was big.
the watsons have hit the big time. that’s right, our direct mail piece for the new york liberty (personalized to each recipient) has been featured on directmarketingnews.com. see how our very own money watson (aka jennifer williams) made liberty fans throughout the region feel a part of the team.
the most wonderful time of the year.
here at the watsons, we have the privilege of working with a number of non-profits. and with great non-profits comes great responsibility--such as designing their annual reports, a compilation of facts and figures from an entire year--and making them both beautiful and readable. each one is unique in the work that they do, from the child abuse prevention program’s safety programs to cable positive’s media outreach in the fight against hiv/aids, straight on through to fountain house’s efforts to change the way people view mental illness. we’re honored to reflect that individuality and passion as they call out the exceptional work that they do all 365 days of the year.
