keeping it real local with fresh&co.

Posted by on Nov 3, 2015 in Uncategorized | No Comments
keeping it real local with fresh&co.

fresh&co is serious about fresh, local, seasonal food. so much so, they asked us to shine a light on the exceptional people who provide their organic poultry, vegetables and locally-roasted coffee. using in-store signage and social media, we created a campaign using stunning portraits and personal stories that introduced the fresh faces behind satur farms, freebird […]

how we helped the sap on tap brand branch out.

Posted by on Oct 28, 2015 in Uncategorized | No Comments
how we helped the sap on tap brand branch out.

we watsons were happy to have the chance to create the sap on tap maple water branding from the ground up. from logo and original bottle design to web and social, we spread the good word about this amazing product—and had a great time doing it. so happiness was everywhere when we were given the opportunity to design […]

sex ed. it’s kind of our thing.

Posted by on Oct 28, 2015 in Uncategorized | No Comments
sex ed. it’s kind of our thing.

the watsons were excited to once again be asked to design the siecus annual report. founded in 1964, siecus—the sexuality information and education council of the united states—provides education and information about sexuality and sexual and reproductive health. and this was a particularly exciting year, as 2014 marked their 50th anniversary. as always for this progressive brand, […]

montclair state university names we watsons agency of record.

Posted by on Oct 26, 2015 in Uncategorized | No Comments
montclair state university names we watsons agency of record.

we’re honored to partner with this great university and shine a light on their remarkable contributions and accomplishments. the kind and capable msu team is led by the indefatigable carol blazejowski, hoops hall of famer, msu alum and great watson’s partner. as for the brand, the campus is breathtaking, the student body, diverse and the […]

the watsons keep package design clean. and green.

Posted by on Sep 30, 2015 in Uncategorized | No Comments
the watsons keep package design clean. and green.

while our client, cleaner’s supply, sells their products directly to cleaners, their branding is also consumer-facing, inspiring people to ask for their products by name. so, when it was time to launch a brand new eco-friendly  line, the watsons got to work. we developed the brand name: eco2go, the logo and the tagline: greening your cleaning. […]

pudding the pretty on sweet street’s packaging.

Posted by on Sep 15, 2015 in Uncategorized | No Comments
pudding the pretty on sweet street’s packaging.

sweet street is one well-made brand. these artists/bakers of sweets and savories are the largest supplier of desserts to restaurants in the country. so when they asked us to design one of the first consumer-facing products in their history, we said, sweet! their new line of single-serving parfaits will be sold in leading grocery brands, […]

a beautiful look book sales tool for bartlett tree experts.

Posted by on Jul 9, 2015 in Uncategorized | No Comments
a beautiful look book sales tool for bartlett tree experts.

when it was time to create a new suite of materials for bartlett tree expert’s commercial services, we took a cue from fashion and retail brands and created a look book-inspired site that uses landscape images as beauty shots. as one of the world’s largest, most respected tree and shrub care businesses, bartlett’s commercial client […]

we’re so juiced about branding freshark.

Posted by on Jun 15, 2015 in Uncategorized | No Comments
we’re so juiced about branding freshark.

the new freshark juice bar & grill brings everything a health-conscious consumer—and agency—could hope for: locally-sourced food that’s good and good for you; freshly-made, chef-designed meals; service with a smile; all wrapped up in a modern, beautiful space. the branding challenge: build a brand that represents their fresh take on quick serve dining, while ensuring consumer […]

a new logo design for an old-world pizza brand.

Posted by on May 7, 2015 in Uncategorized | No Comments
a new logo design for an old-world pizza brand.

crush pizza is fast becoming a sensation in boston, from their authentic 900 degree wood fired brick oven (built and shipped from naples) to their high-end, fresh ingredients and old world passion. so when they approached us to re-brand them, we were inspired on a number of levels. first up, a new logo design using an […]

the watsons have designs on grand central’s connections.

Posted by on May 6, 2015 in Uncategorized | No Comments
the watsons have designs on grand central’s connections.

let’s face it. grand central terminal is one of the most beautiful and architecturally relevant buildings in all the world. and with 68 shops and 35 dining options, it’s become a destination unto itself. and so when the time came to give their magazine, connections, a fresh face, the watsons were all aboard. we refreshed […]