take celebrity chef, iron chef judge, restauranteur extraordinaire donatella arpaia. partner her with one of the hottest, farm-to-desk quick service restaurant brands in the city—and what do you have? a whole lot of happy watsons! donatella’s award-winning meatballs (named best in manhattan by new york magazine and two time winner of the nyc wine & food festival’s meatball madness) are now being served three ways at fresh&co: cup (amazeballs), sandwich (amazewich) and quinoa bowl (amazebowl). and the watsons have been busy developing the co-branding campaign: partnership logo and identity, product naming, out of home posters, counter cards, social and web assets, and employee shirts. so, come on over to fresh&co. and have yourself a meatball, or six.