a digital campaign for montclair state university that speaks its target’s language.

Posted by on Dec 20, 2016 in Uncategorized | No Comments

when you’re a nationally-ranked university with nine colleges and schools and more than 300 majors, minors and concentrations, your enrollment advertising needs are vast—and complex. and, as agency of record for montclair state, it’s our job to optimize every ad—in every space. so when it came time to develop a strategy for undergrad and grad […]

a most timeless time-lapse video for grand central’s holiday fair.

Posted by on Dec 14, 2016 in Uncategorized | No Comments

time does march on, but sometimes, it sprints. take the time-lapse video for the ever-breathtaking grand central terminal, shot by stephen mallon and directed by we watsons. every speedy frame showcases the terminal’s beloved holiday fair — for the press, shoppers and artisans who share their one-of-a-kind gifts. from set-up to sell-out, it’s a grand […]

our most eggcellent adventure with new client, mountainside farms.

Posted by on Dec 5, 2016 in Uncategorized | No Comments
our most eggcellent adventure with new client, mountainside farms.

mountainside farms is a family-owned dairy company in the beautiful catskill mountain region of new york. they’re everything you want a dairy farm to be—from responsible, respectful animal treatment to filtered fresh milk that’s hormone and antibiotic free. so when they asked us to design the packaging for their new hard-cooked egg product, we were […]

making montclair state’s feliciano school of business our business.

Posted by on Nov 2, 2016 in Uncategorized | No Comments
making montclair state’s feliciano school of business our business.

a wonderful thing happened on our way to developing new creative for the great montclair state university. they went and built one of the most progressive business school buildings in the country. a $66 million, 143,000-square-foot facility of dreams, to be exact—housing their new feliciano school of business. we watsons were lucky enough to develop both […]

that’s amore: branding donatella arpaia’s prova pizzabar at grand central terminal.

Posted by on Oct 3, 2016 in Uncategorized | No Comments
that’s amore: branding donatella arpaia’s prova pizzabar at grand central terminal.

in a perfect marriage of watson clients, celebrity chef donatella arpaia has opened a neopolitan-inspired pizza restaurant—prova pizzabar—in the ever-glorious grand central terminal. and we were there from the start, creating the brand—from the logo and tagline to signage, uniforms and package design. prior to this, we created the branding for donatella’s partnership with fresh&co, which […]

freshman year at montclair state. check.

Posted by on Aug 3, 2016 in Uncategorized | No Comments
freshman year at montclair state. check.

with over 20,000 students in more than 300 doctoral, master’s and baccalaureate level programs, montclair state is one of new jersey’s top universities. as agency of record, we were charged with all of the branding and marketing for this fine school, with integrated media channels including collateral, digital, social and out of home. as we head […]

refreshing the fresh&co brand.

Posted by on Jul 26, 2016 in Uncategorized | No Comments
refreshing the fresh&co brand.

on a happy march day in 2012, we became aor for fresh&co, a breakthrough healthy food quick service concept with four thriving restaurants in nyc. together, we created a branding effort that gave voice and awareness to this much needed concept. today, with 15 restaurants strong in a marketplace now saturated with copycat concepts, we’ve […]

the liberty and the watsons team up again.

Posted by on Jun 29, 2016 in Uncategorized | No Comments

it’s been awhile since we partnered with our much loved new york liberty, but it was every bit worth the wait. the project? editing a :30 spot voiced by rapper, mc lyte. the call to action? show up. here’s hoping this spot, airing on nyc metro tv and social, moves fans to do just that!

grand central’s new video series gives viewers a taste of the terminal.

Posted by on May 6, 2016 in Uncategorized | No Comments

what do a danish, japanese, spanish, american and french chef have in common? they’re all the subjects of a new video series highlighting just part of the epic food movement happening at grand central. introducing, taste of the terminal, a video series produced by we watsons, that showcases some of the chefs, ingredients and dishes that […]

the watsons try their hands at marijuana.

Posted by on Apr 19, 2016 in Uncategorized | No Comments
the watsons try their hands at marijuana.

there’s a lot of joy in watson-ville these days. and one of the reasons is a stellar new brand called stillwater. these good people have developed a line of low-dose cannabis-infused teas for adults seeking refuge from daily stress. our role was to create the branding from the ground up, including logo, brand design, messaging […]