a wonderful thing happened on our way to developing new creative for the great montclair state university. they went and built one of the most progressive business school buildings in the country. a $66 million, 143,000-square-foot facility of dreams, to be exact—housing their new feliciano school of business. we watsons were lucky enough to develop both the branding for the school itself and the enrollment campaign to fill it with future business leaders. we did this by way of logo design and an integrated campaign of collateral, print and digital. we’ve seen the future of business. and it’s booming.