montclair state’s new campaign is very much ready.

Posted by on May 16, 2018 in Uncategorized | No Comments
montclair state’s new campaign is very much ready.

after building on an existing campaign for montclair state university, it was time for the watsons to create something new. after all, the university is experiencing unprecedented growth and recognition.

our goals for this effort were to develop an anthemic brand concept with the flexibility to speak both universally and specifically to various programs and brand benefits. as always, we also aimed to create emotional connections throughout and develop a clean, compelling design that frames quick takeaways and distinctly references msu. an ambitious undertaking, indeed, but worth every effort.

the result is a campaign called, red hawk ready. it speaks to the many ways in which montclair state readies its students for success. and creates a shared experience between the university and its audiences. one that says, “our success will lead to your own”. the messaging leverages msu’s momentum in a way that’s distinctively montclair state: no other brand can say this or look like this. the design centers on a modern and sophisticated use of the school’s colors, with typography that’s dynamic and progressive.

using media that ranges from snap video and out of home to digital and collateral, the campaign covers the many ways montclair state gets students ready to reach their most ambitious goals.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams montclair state university red hawk ready integrated campaign

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams montclair state university red hawk ready integrated campaign

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