montclair state’s new campaign is very much ready.

Posted by on May 16, 2018 in Uncategorized | No Comments
montclair state’s new campaign is very much ready.

after building on an existing campaign for montclair state university, it was time for the watsons to create something new. after all, the university is experiencing unprecedented growth and recognition. our goals for this effort were to develop an anthemic brand concept with the flexibility to speak both universally and specifically to various programs and […]

they are the champions, my friend.

Posted by on Jan 24, 2018 in Uncategorized | No Comments
they are the champions, my friend.

bartlett tree experts is the world’s largest tree and shrub care company. for over 100 years, they’ve brought a rare mix of global scale with a family-owned perspective, creating a service offering that’s big on resources and intimate in service. and, with the largest, most extensive r&d lab in the country, every bit of it […]

a cleaner design that’s anything but dry.

Posted by on Jan 22, 2018 in Uncategorized | No Comments
a cleaner design that’s anything but dry.

imagine it. being asked by cleaner’s supply, a leading distributor of products to the dry cleaning industry, to redesign their ubiquitous posters, long a part of our urban landscape. as new yorkers, we were thrilled to get our hands on these dry cleaner window staples, seen not only in nyc, but around the country. for […]

must.have.cannabis.coffee.

Posted by on Oct 23, 2017 in Uncategorized | No Comments
must.have.cannabis.coffee.

coffee. cannabis. mid-century design. these are a few of our favorite things. which is why it gave us a real high to be asked to design the packaging for clockwork coffee, by stillwater brands, a cannabis food and beverage company. having designed the packaging for their stillwater and whitewater teas and beverage powder, ripple, we […]

the watsons create an instantly iconic logo for the heavenly grand central terminal.

Posted by on Sep 28, 2017 in Uncategorized | No Comments
the watsons create an instantly iconic logo for the heavenly grand central terminal.

how do you improve upon on icon? the great folks at grand central terminal asked us that very question. the result, a new logo that’s an elegant blend of classic and modern—much like the terminal itself. the goal for we watsons was to make sense out of more than 100 years of history while moving […]

taking pala meat snacks’ brand by the horns.

Posted by on Jun 29, 2017 in Uncategorized | No Comments
taking pala meat snacks’ brand by the horns.

introducing pala meat snacks, a family-owned brand that, using a centuries-old process, creates authentic biltong (air dried, sliced beef) and droëwors (air dried sausage beef stick). and a brand that we’ve been fortunate to partner with from the ground up, creating the name, logo, tagline and packaging. leveraging the equity and tradition of the family […]

busy. busy. busy.

Posted by on Jun 14, 2017 in Uncategorized | No Comments
busy. busy. busy.

we’re hard at work with exciting new clients and projects, so we haven’t been able to post for a bit. stay tuned for lots of new work, coming soon. in the meantime, back to that grindstone.

who’s a good client?

Posted by on Feb 28, 2017 in Uncategorized | No Comments
who’s a good client?

fc sturtevant is one america’s greatest legacy brands. since 1871, they’ve created breakthrough skincare solutions for humans and their four-legged friends. naturally, when it came time to create advertising for their amazing pup powder, our watson tails were wagging. this ad for pet age highlights the many curative benefits of the powder, revered by dogs and […]

how we’re helping a legacy brand become the newest thing in skincare.

Posted by on Feb 2, 2017 in Uncategorized | No Comments
how we’re helping a legacy brand become the newest thing in skincare.

since 1871, our amazing new client, columbia skincare, has been the premium quality therapeutic skincare brand. six years ago, they began an intensive r&d effort that resulted in a radical discovery: a chemical compound that works to enhance the body’s natural inclination to regenerate healthy skin cells. backed by clinical trial evidence, they created a first-of-its-kind topical […]

reveling in the ripple effect of beautiful package design.

Posted by on Jan 11, 2017 in Uncategorized | No Comments
reveling in the ripple effect of beautiful package design.

enter a great new product from good folks who brought the world stillwater and whitewater marijuana teas. meet, ripple, a zero-calorie, dissolvable beverage and baking enhancer with a higher cannabis potency (5 mg). starting with the product and name only, we designed the packaging to tie to the existing stillwater and whitewater families (which we also designed), while […]