busy. busy. busy.

Posted by on Jun 14, 2017 in Uncategorized | No Comments
busy. busy. busy.

we’re hard at work with exciting new clients and projects, so we haven’t been able to post for a bit. stay tuned for lots of new work, coming soon. in the meantime, back to that grindstone.

who’s a good client?

Posted by on Feb 28, 2017 in Uncategorized | No Comments
who’s a good client?

fc sturtevant is one america’s greatest legacy brands. since 1871, they’ve created breakthrough skincare solutions for humans and their four-legged friends. naturally, when it came time to create advertising for their amazing pup powder, our watson tails were wagging. this ad for pet age highlights the many curative benefits of the powder, revered by dogs and […]

how we’re helping a legacy brand become the newest thing in skincare.

Posted by on Feb 2, 2017 in Uncategorized | No Comments
how we’re helping a legacy brand become the newest thing in skincare.

since 1871, our amazing new client, columbia skincare, has been the premium quality therapeutic skincare brand. six years ago, they began an intensive r&d effort that resulted in a radical discovery: a chemical compound that works to enhance the body’s natural inclination to regenerate healthy skin cells. backed by clinical trial evidence, they created a first-of-its-kind topical […]

reveling in the ripple effect of beautiful package design.

Posted by on Jan 11, 2017 in Uncategorized | No Comments
reveling in the ripple effect of beautiful package design.

enter a great new product from good folks who brought the world stillwater and whitewater marijuana teas. meet, ripple, a zero-calorie, dissolvable beverage and baking enhancer with a higher cannabis potency (5 mg). starting with the product and name only, we designed the packaging to tie to the existing stillwater and whitewater families (which we also designed), while […]

a digital campaign for montclair state university that speaks its target’s language.

Posted by on Dec 20, 2016 in Uncategorized | No Comments

when you’re a nationally-ranked university with nine colleges and schools and more than 300 majors, minors and concentrations, your enrollment advertising needs are vast—and complex. and, as agency of record for montclair state, it’s our job to optimize every ad—in every space. so when it came time to develop a strategy for undergrad and grad […]

a most timeless time-lapse video for grand central’s holiday fair.

Posted by on Dec 14, 2016 in Uncategorized | No Comments

time does march on, but sometimes, it sprints. take the time-lapse video for the ever-breathtaking grand central terminal, shot by stephen mallon and directed by we watsons. every speedy frame showcases the terminal’s beloved holiday fair — for the press, shoppers and artisans who share their one-of-a-kind gifts. from set-up to sell-out, it’s a grand […]

our most eggcellent adventure with new client, mountainside farms.

Posted by on Dec 5, 2016 in Uncategorized | No Comments
our most eggcellent adventure with new client, mountainside farms.

mountainside farms is a family-owned dairy company in the beautiful catskill mountain region of new york. they’re everything you want a dairy farm to be—from responsible, respectful animal treatment to filtered fresh milk that’s hormone and antibiotic free. so when they asked us to design the packaging for their new hard-cooked egg product, we were […]

making montclair state’s feliciano school of business our business.

Posted by on Nov 2, 2016 in Uncategorized | No Comments
making montclair state’s feliciano school of business our business.

a wonderful thing happened on our way to developing new creative for the great montclair state university. they went and built one of the most progressive business school buildings in the country. a $66 million, 143,000-square-foot facility of dreams, to be exact—housing their new feliciano school of business. we watsons were lucky enough to develop both […]

that’s amore: branding donatella arpaia’s prova pizzabar at grand central terminal.

Posted by on Oct 3, 2016 in Uncategorized | No Comments
that’s amore: branding donatella arpaia’s prova pizzabar at grand central terminal.

in a perfect marriage of watson clients, celebrity chef donatella arpaia has opened a neopolitan-inspired pizza restaurant—prova pizzabar—in the ever-glorious grand central terminal. and we were there from the start, creating the brand—from the logo and tagline to signage, uniforms and package design. prior to this, we created the branding for donatella’s partnership with fresh&co, which […]

freshman year at montclair state. check.

Posted by on Aug 3, 2016 in Uncategorized | No Comments
freshman year at montclair state. check.

with over 20,000 students in more than 300 doctoral, master’s and baccalaureate level programs, montclair state is one of new jersey’s top universities. as agency of record, we were charged with all of the branding and marketing for this fine school, with integrated media channels including collateral, digital, social and out of home. as we head […]