bravo health keeps it simple.

the brand

bravo health offers customers access to the broadest spectrum of medicare choices -- supported by the deepest level of easy-to-understand information. with over 8,000 primary care physicians and specialists, their medical management model is focused on personalized medical treatment, preventative care and making health care services easier to access.

the question

how does a brand experiencing dramatic growth maintain its momentum when entering markets in which it has little, or no name recognition?

the target

65+ middle income with a propensity to trust well-known brands and avoid extensive comparison shopping. research also showed this audience was easily overwhelmed with information and often felt either ignored, or taken advantage of by many brands in this and other categories.

the answer

make the selection process non-threatening by keeping the messages, like the products, simple. let the audience know they’re genuinely heard, respected and understood. and use messages that convey the notion that bravo handles the complicated details, because the audience has better things to do.