the brand

whole body

the target

current whole foods market shoppers

the question

everyday, satisfied customers enter their beloved whole foods and find aisle upon aisle of organic, healthy selections. but few realized that within this endless array of options lies an entire division of all-natural wellness supplements and body care products. with only a percentage of shoppers reaping the benefits of such a fine department, how do you steer people towards an entirely new body of work?

the answer

take over the store, body and soul, with a novel sentiment: what you put on your body is just as important as what you put in.

the tools

a tagline that conveys the brand essence while bridging the whole foods market brand:

be good to your whole body™

an in store smorgasbord of beautifully designed, highly informative brochures, banners and merchandising units located throughout the store.

the results

a whole lot of growth for their body care and supplement categories, a boatload of praise, and a renewal for the new year.