new york city football club is one of the latest additions to the MLS circuit. as a part of the city football group, they bring footbol to the peerless fans of new york city. our job was to introduce the team to a city with divided loyalties. so, to ensure we resonated with all points of view, we created a digital, mobile, and social strategy that leveraged the emotional and experiential touch points in our messaging. we created two campaigns that promoted both season and single game tickets running over 3 months. we saw more than 143% return on investment—incredible numbers for high consideration purchases.