paul oreficefounding partner, creative director
paul directs creative for all agency clients, managing conceptual direction, art direction and production for all brands. he has led the watsons to over 65 creative awards — and has a deep expertise in all media — from digital to video — and everything in between.
paul is a graduate of boston college, where he directed a huge, majorly big star in her first play (you’ll have to ask). a lover of the arts, he paints, is a master playlist curator (with a focus on/obsession with 80s new wave), and spends his birthdays in the city’s museums and galleries. he’s married and shares a home in the city (gorgeous) and the jersey shore (beyond) with the family’s two diminutive pups, olive and diego.