cabot creamery is about premium-quality, locally made, incredible-tasting cheese. through research, we came to find that cabot’s versatility as a cheese knows no bounds. while most people buy a cheese for cooking, a cheese for snacking, and yet another for entertaining, cabot has the rare ability to be new york’s go to, all-in-one cheese—while still coming out on top in all categories. so, to raise their profile in new york, we created an integrated campaign that positioned the brand as “the best cheddar on the block”.
with a digital media campaign running across nymag.com, grubstreet.com, chowhound.com, and more, we drove people to cabot’s new york facebook page and gave new yorkers a chance to win a fully catered dinner for 10 in their homes. the campaign also included wild postering, shareable art, and a facebook flier campaign.