When Columbia Skincare, founded in 1871, discovered a breakthrough chemical compound that enhanced the body’s natural inclination to regenerate healthy skin cells, it was our job to spread the word.
with a modern design and spirited messaging that called out the industry’s less-than-accurate anti-aging claims, our first step was to launch a 4-page insert in american spa magazine. The piece not only announced the product, it established the next generation of one of the most steadfast legacy brands in the country.
on the heels of insert, we launched a new digital ad campaign that drove customers to purchase online. we also developed comprehensive brand standards that guided us through the creation of social and influencer assets.