the watsons

the work.

grand central terminal

grand central has 60 shops and 35 dining options under one magnificent roof. and it’s our job to make sure people know it. joining forces with some of the city’s finest retail and architectural photographers, we shot all the edible and shop-able reasons why locals and tourists come to grand central terminal. from shake shack to grand central market, and vineyard vines to warby parker, each picture paints a thousand wows. the snaps were used in collateral and in ads on city kiosks, digital, metro wraps, time out new york, and in station and interior posters.


though some would argue that every day is an event at grand central, there are some special occasions that bring in the masses and create traditions for families and friends alike.

grand central hosts the city’s most beloved and longest-running indoor holiday fair. and every year, we promote it —  and the unique vendors — who create american-made and handmade products with locally-sourced materials or a socially-conscious business model. 

shot by stephen mallon and directed by we watsons, we created this holiday fair time-lapse film from set-up to sold-out. 


the watsons also branded…

national beer day”, an event in which a number of vendors sell their best beer; “a taste of the terminal” featuring select vendors offering tastings & treats, complete with live music; summer sendoff sends kids back to school with food, music, and almost as much bliss as their parents are experiencing; and grand central cinema, a one-day film festival that celebrates the terminal's role as a favorite hollywood set location. year one, attendees were presented a montage of classic scenes shot in the terminal — and a full screening of the 1959 Hitchcock thriller, North by Northwest, in which grand central played a leading role.