the watsons

the work.

grand central terminal

despite its 68 shops and 35 places to eat, many locals still consider grand central an iconic train terminal and nothing more. how, then do we portray the terminal to become a destination — and how do we accomplish this while simultaneously promoting a major brand event? 

throughout the course of each year, we create an integrated campaign, including a digital programmatic strategy, that positions grand central terminal as a retail, dining, and architectural destination, reminding the diverse new york audience that there’s far more to this brand than trains. 

digitalerin archer