the watsons

the work.

montclair state university

montclair state is new jersey’s second largest public university with more than 21,000 students and over 300 majors, minors, concentrations, and certificate programs. to reach our target, mainly comprised of high school juniors and seniors, we created a social strategy that resonated in message and medium. from animated banners and video, to static digital ad buys, we reached gen z on the social platforms where they live — instagram, youtube pre-roll, snapchat, and facebook. showing them how and why being red hawk ready will get them to their goals. photography was directed — and often shot — by the watsons.

digitalerin archer