the watsons

the work.

msg entertainment

ads will be made. logos will be designed. names will be dropped. fun will be had. that’s what it is to partner with madison square garden entertainment (msge), the people who own the city’s coolest stages — where everyone goes to see the city’s hottest shows. 


logos a go go.

to celebrate the 75th anniversary of the legendary radio city christmas spectacular, we created a new logo design and accompanying collateral. the following year, we were faced with a christmas conundrum. how do we leverage the enormous success of last season’s 75th logo while setting the tone for the next 75 years? the answer: showcase the best of both. by drawing from the iconic elements of the venue; the towering vertical marquees, the glowing neon, the soaring wooden soldier, and the proscenium that frames the great stage, we infused the magical feeling of a child’s first visit, while retaining the perspective of the 75th celebration. it’s a logo befitting the most spectacular holiday brand of them all.

the watsons were also honored to design venue logos and create brand standards for chicago theatre, beacon theatre, wamu theater, wang theatre, westminster dog show, and their charitable foundation, garden of dreams.


every show’s an event.

we’ve created advertising for concerts, television specials, theatrical shows, and speakers, including, but not limited to the tony awards at radio city music hall, elton john’s 60th birthday concert at madison square garden, and the concert featuring paul simon with surprise guest, art garfunkel, at the newly restored beacon theatre. concerts for madonna, u2, and p!nk. shows like the wizard of oz and cirque de soleil. and speakers like bill maher vs. ann coulter — and president barack obama (we miss you...) to name a very few.

all the while, the watsons developed image advertising and holiday cards for the venues; and building and backstage tour collateral. and when billboard magazine named madison square garden and radio city music hall the #1 venue of the decade (in their respective size categories), we made sure it was known — and celebrated — the world over.