the watsons

the work.

rick’s picks snacking pickles

people love pickles. people love healthy snacks. and people are positively passionate about rick’s picks new snacking pickles, for which we developed the package design—and the entire brand. at the heart of it all is a happy little pickle-snacker named, kirby. illustrated in-house, kirby is a fun, mod brand character who’s loved by demos boomer to z. and kirby looks swell on swag, like t-shirts, stickers, beer koozies, and baseball hats. our branding work also includes a tagline—‘crispy, savory, cravey’—as well as collateral, landing page, and social assets.