there was plenty of joy in watson-ville the day we shook hands with stillwater brands. these good people went and developed a line of cannabis-infused products then chose us to create the master branding from the ground up — and the package design for three skus. we’re still on a high!
this brand is our cup of tea.
stillwater launched with what has become their signature line of products: low-dose cannabis-infused teas for adults seeking refuge from daily stress. because the tea is for grown ups, it was important our design separated itself from the myriad of loudly-packaged products targeting the stoner demo. so, we created a ’heritage‘ look that conveyed a sense of longevity, trustworthiness, maturity, and the notion that this product has a “higher order” benefit than getting the consumer stoned. packaged like artisanal teas, colors were desaturated to reflect the products’ calming effect, with each sku having its own color relevant to the names we created — and the flavors within.
new logo, new tagline.
we designed the logo to be neither illicit, nor corporate. rather, we gave it a warmth, conveying a sense of the human touch. the upward-bending baseline references the curvature of the earth expansive, open. and lastly, we created a drop of water in the middle of the w to represent the tea. to encapsulate the brand’s ability to manage daily stress, without the effects of smoking, alcohol, or pharmaceuticals, we created the tagline: relax into life.
the ripple effect.
stillwater’s latest product, ripple, is a zero-calorie, dissolvable beverage and baking enhancer. starting with the product and name only, we designed the logo and packaging to again tie to the stillwater master brand, while keeping its own identity distinctive. given the playful name and liberated nature of its portability, we used a brighter color palette and more spirited font treatment. to date, this has been one of the most successful products in the sector.
a modern design that turned back the clock.
stillwater brands’ next product was called ‘clockwork coffee’, a first-to-market cannabis-infused instant coffee. with a visual reference to the brand’s other products, clockwork coffee embraced a mid-century design to reflect the inherent comfort and fun of america’s favorite beverage.
while the packaging's retro-charm appeals to both the younger and older demo via a bright and sassy retro-charm, the tagline speaks to the coffee’s primary benefit: a calmer way to caffeinate: more wakey, less shakey.