Posted by on Oct 23, 2017 in Uncategorized | No Comments
must.have.cannabis.coffee.

must.have.cannabis.coffee.

coffee. cannabis. mid-century design. these are a few of our favorite things. which is why it gave us a real high to be asked to design the packaging for clockwork coffee, by stillwater brands, a cannabis food and beverage company. having designed the packaging for their stillwater and whitewater teas and beverage powder, ripple, we were sososo down to take on this exciting, first-to-market coffee.

with a visual reference to the brand’s other products, clockwork coffee embraces a mid-century design to reflect the inherent comfort and fun of america’s favorite beverage. and the tagline, “more wakey, less shakey”, speaks to the instant coffee’s primary benefit: a calmer way to caffeinate. the packaging appeals to both the younger and older demo by virtue of it’s bright and sassy retro-charm.

watsons denver office anyone?

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams, stillwater brands, cannabis packaging marijuana, clockwork coffee, ripple, whitewater

Posted by on Sep 28, 2017 in Uncategorized | No Comments
the watsons create an instantly iconic logo for the heavenly grand central terminal.

the watsons create an instantly iconic logo for the heavenly grand central terminal.

how do you improve upon on icon? the great folks at grand central terminal asked us that very question. the result, a new logo that’s an elegant blend of classic and modern—much like the terminal itself.

the goal for we watsons was to make sense out of more than 100 years of history while moving into the modern era to create a logo that could be both historically significant, and represent a modern destination for the best in dining and retail. for the watsons, that meant looking back at the original architecture to find a mark that has been part of the majestic building since its opening in 1913. the terminal features a built-in monogram, a circular marble relief with the letters “g,” “c,” and “t” found repeated in five locations above the ticket windows in the main concourse. we then worked with type artist bryan patrick todd to artfully transform this relief into the elegant, new monogram—perfect for the digital generation.

beyond depicting a two-dimensional version of the marble relief, the biggest influences for the new monogram come directly from the circular forms found around the building: the exposed lightbulbs of the beaux-arts chandeliers, the info booth and famed tiffany clock’s faces. the elegant and classic gold and black colors have long been associated with the terminal and—in an ‘easter egg’ nod to grand central’s railroad history—enthusiasts will notice that the spike in the letter “g” echoes the shape of a train spike used along the tracks.

the new grand central logo font, sackers gothic, harkens back to an even earlier era. inspired by engravers fonts popular in the early 20th century, the font’s simple, all-capitals forms reference that period, while the sans serif typeface imbues the logo with modernity.

it’s a classic case of what is old is new again. and a dream project we never dreamed possible!

watch this nifty little animation we created to reveal the new logo to grand central’s legion of followers and give insight into the inspiration for the design:


illustrations by matt anderson and animation by joe ski.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams grand central station terminal new logo

Posted by on Jun 29, 2017 in Uncategorized | No Comments
taking pala meat snacks’ brand by the horns.

taking pala meat snacks’ brand by the horns.

introducing pala meat snacks, a family-owned brand that, using a centuries-old process, creates authentic biltong (air dried, sliced beef) and droëwors (air dried sausage beef stick). and a brand that we’ve been fortunate to partner with from the ground up, creating the name, logo, tagline and packaging.

leveraging the equity and tradition of the family name, pala, we designed packaging for 10 skus of biltong and droëwors products (think beef jerkey’s healthier, higher-quality, much better tasting alternative). our modern, minimalist design, using a clean white envelope, reflects the super-premium products within. to reflect the craftsmanship involved in the meat drying process, our fonts are modern with a slightly distressed quality. we created a bull mascot, using a watercolor texture to evoke the artfulness in making these products. the color palette is earthy and bright, reflecting the natural, delicious flavor profiles of each sku—and the products for all collateral materials were styled and photographed by we watsons.

when products are created with such tremendous care, we always make sure their branding is too.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams papa meat snacks biltong droewors droëwors braatime beef jerky

Posted by on Jun 14, 2017 in Uncategorized | No Comments
busy. busy. busy.

busy. busy. busy.

we’re hard at work with exciting new clients and projects, so we haven’t been able to post for a bit. stay tuned for lots of new work, coming soon. in the meantime, back to that grindstone.

Posted by on Feb 28, 2017 in Uncategorized | No Comments
who’s a good client?

who’s a good client?

fc sturtevant is one america’s greatest legacy brands. since 1871, they’ve created breakthrough skincare solutions for humans and their four-legged friends. naturally, when it came time to create advertising for their amazing pup powder, our watson tails were wagging. this ad for pet age highlights the many curative benefits of the powder, revered by dogs and vets alike, while giving the watsons one more reason to love our jobs.

Posted by on Feb 2, 2017 in Uncategorized | No Comments
how we’re helping a legacy brand become the newest thing in skincare.

how we’re helping a legacy brand become the newest thing in skincare.

since 1871, our amazing new client, columbia skincare, has been the premium quality therapeutic skincare brand. six years ago, they began an intensive r&d effort that resulted in a radical discovery: a chemical compound that works to enhance the body’s natural inclination to regenerate healthy skin cells. backed by clinical trial evidence, they created a first-of-its-kind topical probiotic that makes the skin renewal process more efficient—creating healthier, and ultimately, more beautiful skin. and we watsons were there to build the new brand.

our first step was to launch the exciting new product to their primary target, by way of a 4-page insert in american spa magazine. the piece not only announced the breakthrough, but laid the foundation for branding efforts to come. the tone, modern design and messaging were a complete departure from the legacy brand, thus creating the next generation of one of the most steadfast brands in the country. 

on the heels of the launch, we went to work developing an ad campaign and comprehensive brand standards to guide us through the development of social assets for instagram and facebook, as well as an influencer piece for beauty bloggers. this was followed up by a new parallax website that further solidifies the brand’s unique new place in the skincare sector.

it’s just the beginning for the watsons and this remarkable 147 year old start-up.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams columbia skincare skin care beauty women health steve rosenfield gunnar wilmot Sturtevant

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams columbia skincare skin care beauty women health steve rosenfield gunnar wilmot Sturtevant

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams columbia skincare skin care beauty women health steve rosenfield gunnar wilmot Sturtevant

Posted by on Jan 11, 2017 in Uncategorized | No Comments
reveling in the ripple effect of beautiful package design.

reveling in the ripple effect of beautiful package design.

enter a great new product from good folks who brought the world stillwater and whitewater marijuana teas. meet, ripple, a zero-calorie, dissolvable beverage and baking enhancer with a higher cannabis potency (5 mg). starting with the product and name only, we designed the packaging to tie to the existing stillwater and whitewater families (which we also designed), while giving ripple its own identity. given the playful name and exciting nature of its portability, we used a brighter color palette and more spirited text treatment. look for it in dispensaries in legal states. for those not headed that way, regrettably, we watsons cannot provide samples.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams stillwater whitewater ripple edible dissolvable tech marijuana cannabis

Posted by on Dec 20, 2016 in Uncategorized | No Comments

a digital campaign for montclair state university that speaks its target’s language.

when you’re a nationally-ranked university with nine colleges and schools and more than 300 majors, minors and concentrations, your enrollment advertising needs are vast—and complex. and, as agency of record for montclair state, it’s our job to optimize every ad—in every space. so when it came time to develop a strategy for undergrad and grad targets, we took our cue from them.

to create easily digestible, resonant messages for a generation that communicate in emoticons, abbreviated text and memes, we created a series of short messages with iconography at their core. given brevity of this approach, we’re able to create quick-hitting, impactful messaging in even the most limited digital spaces.

 the integrated campaign is running as digital display, facebook, instagram and youtube pre-roll—as well as collateral infographics and fun interactive posters in their admissions office, inciting prospective students to post selfies that say things like ‘science ninja’ and ‘future forbes cover’. needless to say, it’s a campaign that is breaking the mold in a most iconic way.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams montclair state university higher ed education digital campaign

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams montclair state university higher ed education digital campaign

Posted by on Dec 14, 2016 in Uncategorized | No Comments

a most timeless time-lapse video for grand central’s holiday fair.

time does march on, but sometimes, it sprints. take the time-lapse video for the ever-breathtaking grand central terminal, shot by stephen mallon and directed by we watsons. every speedy frame showcases the terminal’s beloved holiday fair — for the press, shoppers and artisans who share their one-of-a-kind gifts. from set-up to sell-out, it’s a grand holiday adventure.

Posted by on Dec 5, 2016 in Uncategorized | No Comments
our most eggcellent adventure with new client, mountainside farms.

our most eggcellent adventure with new client, mountainside farms.

mountainside farms is a family-owned dairy company in the beautiful catskill mountain region of new york. they’re everything you want a dairy farm to be—from responsible, respectful animal treatment to filtered fresh milk that’s hormone and antibiotic free. so when they asked us to design the packaging for their new hard-cooked egg product, we were ready to go. with an objective of keeping the product true to the mountainside master brand, we stayed with the brand’s red palette, primary font and ever-present cow mascot. to balance the boldness of the main font and show a more human side of this humane, family farm we added a script font. in the end, our first outing with this great brand was a happy one for all.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams mountainside farms dora's naturals hard cooked eggs