Posted by on Nov 20, 2014 in Uncategorized | No Comments
no name, no logo, no brand, no problem. the watsons kickstart aquanta.

no name, no logo, no brand, no problem. the watsons kickstart aquanta.

meet aquanta, the first of-its-kind smart technology that allows you to monitor and control the second largest user of energy in your home: your water heater. cool, right? the watsons branded this product from the basement on up with a logo, tag, mobile u.i., website and kickstarter video. to best tell aquanta’s story for the kickstarter audience, we shot a video that mixed live action with original illustrations and animations. the result can now we been at this kickstarted page near you.
 
logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams aquanta
logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams aquanta
Posted by on Nov 13, 2014 in Uncategorized | No Comments
café metro’s new look, to-go.

café metro’s new look, to-go.

we just couldn’t contain café metro’s hip, new branding to the brick and mortar of their restaurants. now you can find them sashaying down the streets (and office buildings) of new york in their swank new packaging! cups, bags, bowls, and a sandwich wrap that will make you wish you could wallpaper your apartment with it. stop by your closest café metro to taste and see what all the fuss is about.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

Posted by on Nov 12, 2014 in Uncategorized | No Comments
if we could bottle a great project, this would be it.

if we could bottle a great project, this would be it.

move over coconut water, there’s a new h20 in town and it’s as healthy as it is delicious. meet sap on tap, the all-natural, pure tree water with more manganese than kale and the lightest essence of maple flavor. the watsons were honored to have been asked to build this brand from the ground up. first, we partnered with the client to create the name, then off we went to logo design, website design, point of purchase and shelf talkers, and lots of social content. we also created the bottle design, using saturated earth-colors that make sap on tap jump off the shelf amid a sea of white packaging. so, the next time you’re in whole foods market, get yourself some sap on tap. and replenish with less sugar.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

 

Posted by on Oct 17, 2014 in Uncategorized | No Comments
the watsons do social work for cocktails.

the watsons do social work for cocktails.

do blondes have more fun? agencies doing work for dirty blondes sure do. meet dirty blonde cocktails. from raspberry flirtini and blood orange mimosa to peach passion bellino and citrus splash, we’re taking the brand to social streets, creating shareables, cover photos, posts and more. so, grab yourself a cocktail and toast to your favorite dirty blonde!

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

 

Posted by on Oct 13, 2014 in Uncategorized | No Comments
sweet street’s new logo is anything but cookie cutter.

sweet street’s new logo is anything but cookie cutter.

a little while back we introduced you to our sweetest new client, sweet street. but did you know that they were master connoisseurs of savory as well? yep. but with a name like sweet street you might miss that about them. that’s where their new logo and tagline come in. we honored their world famous baked goods with a cookie dough shaped logo, evoking the artisanal and ‘hand-made’ quality of their products. then the tagline: savor the moment. savor the incredible quality of their sweets—or a savory delight. we look forward to partnering with sweet street on more sweet projects.

logo design advertising agency wed digital social boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

Posted by on Aug 28, 2014 in Uncategorized | No Comments
raise your bottles and drink to evolve!

raise your bottles and drink to evolve!

the watsons are so proud to partner with the great people at evolve kefir. for those who are new to this über-amazing super food, kefir is the turkish precursor to greek yogurt—with two times the protein and six times the probiotics. right?? it’s creamy, delicious and much healthier than greek yogurt!

initially, we designed new packaging for their first-to-market, spoonable kefir (available at most national grocery chains). this time around, we re-designed their drinkable kefir to put it in line with our spoonable design. since competitors’ bottles are either white, or loaded with imagery, we used disruptive, bright solid colors with a single image of fruit (focus groups led us to realistic, select-focus images of fruit). we then dotted these beauties with all-white caps to simplify our color palette when displayed on the shelves together.

Posted by on Aug 15, 2014 in Uncategorized | No Comments
mazel tov to the ramaz school on their new website.

mazel tov to the ramaz school on their new website.

the ramaz school is an acclaimed modern orthodox day school in manhattan. when they saw the need for a modern website to match, it was all watsons on deck. our goal? create a site with streamlined navigation, and a clean, modern design. first things first, we went to school for a 3-day photo shoot of students tall and small. from there, we created a suite of playful, yet sophisticated iconography to marry with the pics. with an eye on the various audiences of ramaz, we were able create a site that speaks to past, present, and prospective students—and parents, in a user-happy way. with this project complete, ramaz has a buttoned-up look to last for generations of great thinkers to come.

Posted by on Aug 12, 2014 in Uncategorized | No Comments
why did the watsons cross the road? to rebrand pudgie’s naked chicken co.

why did the watsons cross the road? to rebrand pudgie’s naked chicken co.

from logo design and tagline—to menu, packaging, poster, and uniform design—not to mention the interior design of their newly opening massapequa concept, the watsons were there for it all. we’ve helped update the pudgie’s brand to be reborn as pudgie’s naked chicken co., with a modern, rustic design and an affable yet saucy voice. yep, we’re pretty clucking proud of this one.

logo identity branding rebranding design advertising social digital media web website site the watsons boutique new york city nyc agency firm creative tagline a.o.r. agency of record package design packaging label recruitment talent marketing employer brand enrollment

logo identity branding rebranding design advertising social digital media web website site the watsons boutique new york city nyc agency firm creative tagline a.o.r. agency of record package design packaging label recruitment talent marketing employer brand enrollment

logo identity branding rebranding design advertising social digital media web website site the watsons boutique new york city nyc agency firm creative tagline a.o.r. agency of record package design packaging label recruitment talent marketing employer brand enrollment

Posted by on Aug 5, 2014 in Uncategorized | No Comments
the watsons help boston children’s hospital bring the best to the best.

the watsons help boston children’s hospital bring the best to the best.

world class care takes world class talent, and we’re so proud to partner with boston children’s hospital to help them find the best. with ads and collateral that celebrate the tangible and intangible offerings of this exceptional brand—and a new website launching later this year, the watsons are helping to tell the story of one of the world’s foremost pediatric hospitals, where lives are changed every day. check back this fall for our ambassador program, and meet some of the people who make it their mission to work until every child is well.

logo identity branding rebranding design advertising social digital media web website site the watsons boutique new york city nyc agency firm creative tagline a.o.r. agency of record package design packaging label recruitment talent marketing employer brand enrollment

logo identity branding rebranding design advertising social digital media web website site the watsons boutique new york city nyc agency firm creative tagline a.o.r. agency of record package design packaging label recruitment talent marketing employer brand enrollment

logo identity branding rebranding design advertising social digital media web website site the watsons boutique new york city nyc agency firm creative tagline a.o.r. agency of record package design packaging label recruitment talent marketing employer brand enrollment

Posted by on Jun 18, 2014 in Uncategorized | No Comments
hot off the fresh press!

hot off the fresh press!

juicy congrats to our client, fresh&co, for being featured on well+good for their delicious new line of fresh pressed juices. and their packaging? yep, designed by the watsons. check it out!