the next time you think about all the progress made towards marriage for same-sex couples and lgbtq rights, tip your hats to our new client, lambda legal. since 1973, they’ve fought for lgbtq civil rights in places where they were anything but welcome. times are changing, but they don’t change on their own. that’s why the watsons are so proud to help shine a light on the brilliant and passionate people of lambda legal. people who are winning legal battles and changing hearts and minds all across the country.
we just couldn’t contain café metro’s hip, new branding to the brick and mortar of their restaurants. now you can find them sashaying down the streets (and office buildings) of new york in their swank new packaging! cups, bags, bowls, and a sandwich wrap that will make you wish you could wallpaper your apartment with it. stop by your closest café metro to taste and see what all the fuss is about.
move over coconut water, there’s a new h20 in town and it’s as healthy as it is delicious. meet sap on tap, the all-natural, pure tree water with more manganese than kale and the lightest essence of maple flavor. the watsons were honored to have been asked to build this brand from the ground up. first, we partnered with the client to create the name, then off we went to logo design, website design, point of purchase and shelf talkers, and lots of social content. we also created the bottle design, using saturated earth-colors that make sap on tap jump off the shelf amid a sea of white packaging. so, the next time you’re in whole foods market, get yourself some sap on tap. and replenish with less sugar.
do blondes have more fun? agencies doing work for dirty blondes sure do. meet dirty blonde cocktails. from raspberry flirtini and blood orange mimosa to peach passion bellino and citrus splash, we’re taking the brand to social streets, creating shareables, cover photos, posts and more. so, grab yourself a cocktail and toast to your favorite dirty blonde!
a little while back we introduced you to our sweetest new client, sweet street. but did you know that they were master connoisseurs of savory as well? yep. but with a name like sweet street you might miss that about them. that’s where their new logo and tagline come in. we honored their world famous baked goods with a cookie dough shaped logo, evoking the artisanal and ‘hand-made’ quality of their products. then the tagline: savor the moment. savor the incredible quality of their sweets—or a savory delight. we look forward to partnering with sweet street on more sweet projects.
the watsons are so proud to partner with the great people at evolve kefir. for those who are new to this über-amazing super food, kefir is the turkish precursor to greek yogurt—with two times the protein and six times the probiotics. right?? it’s creamy, delicious and much healthier than greek yogurt!
initially, we designed new packaging for their first-to-market, spoonable kefir (available at most national grocery chains). this time around, we re-designed their drinkable kefir to put it in line with our spoonable design. since competitors’ bottles are either white, or loaded with imagery, we used disruptive, bright solid colors with a single image of fruit (focus groups led us to realistic, select-focus images of fruit). we then dotted these beauties with all-white caps to simplify our color palette when displayed on the shelves together.
the ramaz school is an acclaimed modern orthodox day school in manhattan. when they saw the need for a modern website to match, it was all watsons on deck. our goal? create a site with streamlined navigation, and a clean, modern design. first things first, we went to school for a 3-day photo shoot of students tall and small. from there, we created a suite of playful, yet sophisticated iconography to marry with the pics. with an eye on the various audiences of ramaz, we were able create a site that speaks to past, present, and prospective students—and parents, in a user-happy way. with this project complete, ramaz has a buttoned-up look to last for generations of great thinkers to come.
from logo design and tagline—to menu, packaging, poster, and uniform design—not to mention the interior design of their newly opening massapequa concept, the watsons were there for it all. we’ve helped update the pudgie’s brand to be reborn as pudgie’s naked chicken co., with a modern, rustic design and an affable yet saucy voice. yep, we’re pretty clucking proud of this one.
world class care takes world class talent, and we’re so proud to partner with boston children’s hospital to help them find the best. with ads and collateral that celebrate the tangible and intangible offerings of this exceptional brand—and a new website launching later this year, the watsons are helping to tell the story of one of the world’s foremost pediatric hospitals, where lives are changed every day. check back this fall for our ambassador program, and meet some of the people who make it their mission to work until every child is well.