Posted by on Feb 28, 2017 in Uncategorized | No Comments
who’s a good client?

who’s a good client?

fc sturtevant is one america’s greatest legacy brands. since 1871, they’ve created breakthrough skincare solutions for humans and their four-legged friends. naturally, when it came time to create advertising for their amazing pup powder, our watson tails were wagging. this ad for pet age highlights the many curative benefits of the powder, revered by dogs and vets alike, while giving the watsons one more reason to love our jobs.

Posted by on Feb 2, 2017 in Uncategorized | No Comments
how we’re helping a legacy brand become the newest thing in skincare.

how we’re helping a legacy brand become the newest thing in skincare.

since 1871, our amazing new client, columbia skincare, has been the premium quality therapeutic skincare brand. six years ago, they began an intensive r&d effort that resulted in a radical discovery: a chemical compound that works to enhance the body’s natural inclination to regenerate healthy skin cells. backed by clinical trial evidence, they created a first-of-its-kind topical probiotic that makes the skin renewal process more efficient—creating healthier, and ultimately, more beautiful skin. and we watsons were there to build the new brand.

our first step was to launch the exciting new product to their primary target, by way of a 4-page insert in american spa magazine. the piece not only announced the breakthrough, but laid the foundation for branding efforts to come. the tone, modern design and messaging were a complete departure from the legacy brand, thus creating the next generation of one of the most steadfast brands in the country. 

on the heels of the launch, we went to work developing an ad campaign and comprehensive brand standards to guide us through the development of social assets for instagram and facebook, as well as an influencer piece for beauty bloggers. this was followed up by a new parallax website that further solidifies the brand’s unique new place in the skincare sector.

it’s just the beginning for the watsons and this remarkable 147 year old start-up.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams columbia skincare skin care beauty women health steve rosenfield gunnar wilmot Sturtevant

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams columbia skincare skin care beauty women health steve rosenfield gunnar wilmot Sturtevant

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams columbia skincare skin care beauty women health steve rosenfield gunnar wilmot Sturtevant

Posted by on Jan 11, 2017 in Uncategorized | No Comments
reveling in the ripple effect of beautiful package design.

reveling in the ripple effect of beautiful package design.

enter a great new product from good folks who brought the world stillwater and whitewater marijuana teas. meet, ripple, a zero-calorie, dissolvable beverage and baking enhancer with a higher cannabis potency (5 mg). starting with the product and name only, we designed the packaging to tie to the existing stillwater and whitewater families (which we also designed), while giving ripple its own identity. given the playful name and exciting nature of its portability, we used a brighter color palette and more spirited text treatment. look for it in dispensaries in legal states. for those not headed that way, regrettably, we watsons cannot provide samples.

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Posted by on Dec 20, 2016 in Uncategorized | No Comments

a digital campaign for montclair state university that speaks its target’s language.

when you’re a nationally-ranked university with nine colleges and schools and more than 300 majors, minors and concentrations, your enrollment advertising needs are vast—and complex. and, as agency of record for montclair state, it’s our job to optimize every ad—in every space. so when it came time to develop a strategy for undergrad and grad targets, we took our cue from them.

to create easily digestible, resonant messages for a generation that communicate in emoticons, abbreviated text and memes, we created a series of short messages with iconography at their core. given brevity of this approach, we’re able to create quick-hitting, impactful messaging in even the most limited digital spaces.

 the integrated campaign is running as digital display, facebook, instagram and youtube pre-roll—as well as collateral infographics and fun interactive posters in their admissions office, inciting prospective students to post selfies that say things like ‘science ninja’ and ‘future forbes cover’. needless to say, it’s a campaign that is breaking the mold in a most iconic way.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams montclair state university higher ed education digital campaign

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams montclair state university higher ed education digital campaign

Posted by on Dec 14, 2016 in Uncategorized | No Comments

a most timeless time-lapse video for grand central’s holiday fair.

time does march on, but sometimes, it sprints. take the time-lapse video for the ever-breathtaking grand central terminal, shot by stephen mallon and directed by we watsons. every speedy frame showcases the terminal’s beloved holiday fair — for the press, shoppers and artisans who share their one-of-a-kind gifts. from set-up to sell-out, it’s a grand holiday adventure.

Posted by on Dec 5, 2016 in Uncategorized | No Comments
our most eggcellent adventure with new client, mountainside farms.

our most eggcellent adventure with new client, mountainside farms.

mountainside farms is a family-owned dairy company in the beautiful catskill mountain region of new york. they’re everything you want a dairy farm to be—from responsible, respectful animal treatment to filtered fresh milk that’s hormone and antibiotic free. so when they asked us to design the packaging for their new hard-cooked egg product, we were ready to go. with an objective of keeping the product true to the mountainside master brand, we stayed with the brand’s red palette, primary font and ever-present cow mascot. to balance the boldness of the main font and show a more human side of this humane, family farm we added a script font. in the end, our first outing with this great brand was a happy one for all.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams mountainside farms dora's naturals hard cooked eggs

Posted by on Nov 2, 2016 in Uncategorized | No Comments
making montclair state’s feliciano school of business our business.

making montclair state’s feliciano school of business our business.

a wonderful thing happened on our way to developing new creative for the great montclair state university. they went and built one of the most progressive business school buildings in the country. a $66 million, 143,000-square-foot facility of dreams, to be exact—housing their new feliciano school of business. we watsons were lucky enough to develop both the branding for the school itself and the enrollment campaign to fill it with future business leaders. we did this by way of logo design and an integrated campaign of collateral, print and digital. we’ve seen the future of business. and it’s booming.
logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams montclair state university feliciano school of business view book view book

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product paul orefice maggie monteith jennifer williams montclair state university feliciano school of business view book view book

 

Posted by on Oct 3, 2016 in Uncategorized | No Comments
that’s amore: branding donatella arpaia’s prova pizzabar at grand central terminal.

that’s amore: branding donatella arpaia’s prova pizzabar at grand central terminal.

in a perfect marriage of watson clients, celebrity chef donatella arpaia has opened a neopolitan-inspired pizza restaurant—prova pizzabar—in the ever-glorious grand central terminal. and we were there from the start, creating the brand—from the logo and tagline to signage, uniforms and package design. prior to this, we created the branding for donatella’s partnership with fresh&co, which featured her award-winning meatballs.

the dough in prova’s delicious pizza is proofed longer than any other, creating a lighter, crispier taste—with the same calories per pie as one traditional new york slice! our tagline, ‘pizza enlightened’, not only alludes to this brand differentiator, but tells the world this pizza is like nothing else you’ve ever had. and to bring home the ‘bar’ in ‘pizza bar’, we created an adult sippy cup—a to-go wine glass—to help with that long commute back to the burbs. or, if you’re a watson, to the office.

so say ‘ciao’ to prova pizza bar. this pizza —and brand—changes everything.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product prova pizzabar grand central terminal donatella arpaia adult sippy cup paul orefice maggie monteith jennifer williams

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product prova pizzabar grand central terminal donatella arpaia adult sippy cup paul orefice maggie monteith jennifer williams

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product prova pizzabar grand central terminal donatella arpaia adult sippy cup paul orefice maggie monteith jennifer williams

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product prova pizzabar grand central terminal donatella arpaia adult sippy cup paul orefice maggie monteith jennifer williams

Posted by on Aug 3, 2016 in Uncategorized | No Comments
freshman year at montclair state. check.

freshman year at montclair state. check.

with over 20,000 students in more than 300 doctoral, master’s and baccalaureate level programs, montclair state is one of new jersey’s top universities. as agency of record, we were charged with all of the branding and marketing for this fine school, with integrated media channels including collateral, digital, social and out of home. as we head off to our sophomore year, we’re proud to share some of our best work to date. go red hawks!logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product montclair state university view book view book out of home billboard paul orefice maggie monteith jennifer williams

 

Posted by on Jul 26, 2016 in Uncategorized | No Comments
refreshing the fresh&co brand.

refreshing the fresh&co brand.

on a happy march day in 2012, we became aor for fresh&co, a breakthrough healthy food quick service concept with four thriving restaurants in nyc. together, we created a branding effort that gave voice and awareness to this much needed concept. today, with 15 restaurants strong in a marketplace now saturated with copycat concepts, we’ve given the brand a refresh. a more organically sophisticated take on their focus on local and seasonal ingredients, the creativity of their chefs and the beauty and deliciousness of their food. all good things grow at fresh&co. their branding included.

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product fresh and co fresh&co paul orefice maggie monteith jennifer williams

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr product fresh and co fresh&co paul orefice maggie monteith jennifer williams