do you know that a mental illness is a disease, not unlike diabetes, or cancer? and did you know that the one in four americans who have a mental illness can suffer as much from the stigma and discrimination they face as they do their disease? yep, stigma has to go. that’s why we’re heating things up this mental health awareness month with more provocative work from the watsons and bring change 2 mind. give them a visit and change a life or two.

we were delighted to partner with our client from heaven, grand central terminal, in creating a kiosk that showcases all the magic that exists under that beautiful beaux-art roof. this touch screen kiosk was pioneered by the mta and made available at a few other key transportation hubs. the watsons designed and developed an app to share all things grand central–from shops and dining–to tours and holiday fair. you’ll find it by the hudson news under the east balcony. check it out!

meet jonathan glass. artist, jazz enthusiast, philosopher and the subject of our fifth fountain house video for their annual fundraising event. this year, jonathan raised awareness about living with mental illness while fountain house raised over $1 million. and, for the second year running, the video was written, directed and edited (in house) by the watsons. special shout out to our editor-illustrator-copywriter-account-guy extraordinaire, rob “speedy watson” feinberg. thanks to all who help bring this wonderful story to the eyes, ears and consciousnesses of those who are bringing hope to mind.

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that’s what we did when we partnered with the amazing joanna katcher of nicemanners.tv to write our third jingle for the mid-atlantic region of whole foods market. and the best part? the tune announces the opening of a fabulous store in wexford, pa. check it out. and a one, and a two and a…

think whole foods market is just about healthy living? join the club. seriously though, join it. their new wellness club program has some great offerings in the way of discounts, cooking classes, and community events. we recently teamed up with them and wrote some lines to help promote the club in-store and on their bags. no stranger to a bag campaign, we’re now firm believers that all’s well that starts wellness.

when it comes to all things corporate, often times, a little design goes a long way. after helping to redesigning capstone partnership’s website, a leading provider in executive search services, they asked us to help with their pitch books. leaving an impression with more than just their deliverables and words was key, because once they leave the room, the pitch books are all that remain. to do that, we took their existing materials and branded them with a stylish sheen. along with some newly branded folders, capstone partnership can now proudly say that they specializes in the art of search…and style.

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for a good number of people, coffee and beer are essential in easing the day’s takeoffs and landings. and whole foods market’s newest store in glen mills, pa, has a bar (aptly named brew & bräu) that allows you to do both. their new coffee bar offers fresh roasted brews, and their beer bar has craft brewskis that cure what ails ya. with a 360 like that, we knew they needed apparel and swag as unique and versatile as the bar itself. which is why we created reversible coasters and t-shirts, so they can have their “morning grind” and come back later to relax from their “daily grind.” cheers to feeding two vices with one very cool bar.  more

the montclair state university redhawks are a pretty fierce athletic department, so it’s only fitting that their new veep is basketball hall of famer, and former president of the new york liberty, carol blazejowski. forming long lasting relationships with our clients is what we value above all else, so when she gave us a ring from her new home, we were delighted to heed the call. and given that there’s a double dose of fierceness in this equation, we felt that their transportation should highlight just that. we recently designed van decals that very loudly and very proudly announce that the redhawks have arrived. so if you’re in the new jersey area, keep an eye out for hawks on the freeway and more work from msu and the watsons.

one of our greatest joys as an agency is discovering a product, falling in love with it, and if we’re ever so lucky, being able to help promote said product. for example, civic duty shoes, a little known shoe company making a big foot print in innovative footwear, is something our own bunny watson brought back from provincetown. from there, we reached out to see what we could do to help the tear proof, eco friendly, and water resistant shoes—did we mention they’re made from tyvek? it turns out all those aforementioned perks weren’t readily apparent, so we designed point of purchase creative that sums up what they’re all about. and did we mention that’s printed on tyvek too?

a couple of years ago, our interests were piqued by a brand new lunch spot that opened right across from our office. and in a lunch wasteland as vast as ours, it truly was a delicious treat. today, we can tell you that fresh&co. is now a delicious treat on our client roster. as agency of record, we’re currently collaborating with the brand’s four locations (and growing) and helping to give a voice to their already stellar look. we’ll be spreading the good word with work for all to see soon enough, so keep checking back with us for the big reveal.