Posted by on May 6, 2016 in Uncategorized | No Comments

grand central’s new video series gives viewers a taste of the terminal.

what do a danish, japanese, spanish, american and french chef have in common? they’re all the subjects of a new video series highlighting just part of the epic food movement happening at grand central. introducing, taste of the terminal, a video series produced by we watsons, that showcases some of the chefs, ingredients and dishes that make grand central one of the city’s best dining destinations.

the series, filmed and edited by the fine folks at a76 productions, kicks off with claus meyer, the dynamic chef-restauranteur behind copenhagen’s noma, widely considered the best restaurant in the world. claus has chosen grand central as the site of his restaurant and food hall, where he’ll introduce his new nordic food movement to the u.s. find out more, and get to know a little danish along the way, here.

Posted by on Apr 19, 2016 in Uncategorized | No Comments
the watsons try their hands at marijuana.

the watsons try their hands at marijuana.

there’s a lot of joy in watson-ville these days. and one of the reasons is a stellar new brand called stillwater. these good people have developed a line of low-dose cannabis-infused teas for adults seeking refuge from daily stress. our role was to create the branding from the ground up, including logo, brand design, messaging and package design for three skus.

because the tea is for grown ups, it was important our design looked as such, while separating itself from the myriad of loudly-packaged products targeting the stoner demo. our answer was a ‘heritage’ look that conveyed a sense of longevity, trustworthiness, maturity, and the notion that this product has a “higher order” benefit than getting the consumer stoned. packaged like artisanal tea, colors were desaturated to reflect the products’ calming effect, with each sku having its own color.

since the brand exists to help consumers manage daily stress—without worrying about the effects of smoking, alcohol, or pharmaceuticals—its tagline is ‘relax into life‘. the products are being sold at dispensaries in legal states and is hopefully coming to all of us very soon!

logo design advertising agency web digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning quick serve qsr marijuana products stillwater teas product paul orefice maggie monteith jennifer williams

Posted by on Jan 11, 2016 in Uncategorized | No Comments
fitness meets fashion in a beautiful brand refresh.

fitness meets fashion in a beautiful brand refresh.

two years ago, the watsons were asked to rebrand physique 57, a boutique barre-based fitness company with studios in new york city, the hamptons, beverly hills, bangkok and dubai.

the people, process and final product were nothing short of inspiring, culminating in a campaign that broke every category paradigm and led the trend of studio-to-street fashion that today, is ubiquitous.

so, when we were asked to refresh the brand and to promote their new studio in fidi, we couldn’t wait to raise the barre.  just as we did from the start, we created  a new look that was clean, elegant and modern. with a voice that is as empowering and aspirational as the women at its helm.

to showcase both the brand experience and its living proof points, we partnered with uber-talented photographer josé marquez and directed two shoots. the first, a highly-stylized fashion-inspired approach, featured the brand’s extraordinary instructors turning out fashion-meets-fitness looks. these powerful and beautiful women live the brand’s promise on every level. the second shoot, featured the instructors at work, reportage style, in the visually stunning baryshnikov arts center. the campaign will consist of advertising, digital, social, collateral and a new web site.

there really is no other workout experience like physique 57’s. and no other work experience like shining a light on a brand that changes lives.

design advertising agency web digital social media facebook boutique marketing branding aor branding rebranding the watsons nyc new york ny video out of home graphic design award winning paul orefice maggie monteith jennifer williams physique57 physique 57 josé marquez fitness branding barre studio workout fashion meets fitness fidi design advertising agency web digital social media facebook boutique marketing branding aor branding rebranding the watsons nyc new york ny video out of home graphic design award winning paul orefice maggie monteith jennifer williams physique57 physique 57 josé marquez fitness branding barre studio workout fashion meets fitness fidi

Posted by on Jan 6, 2016 in Uncategorized | No Comments

that time we unlocked the mysteries & secrets of grand central.

like another famous watson (that’d be sherlock’s pal) we love a good mystery. especially when it involves our illustrious client, grand central terminal. that’s why we were jolly old excited to have produced, directed and edited a video series featuring the inimitable gct historian, danny brucker, who takes us behind the scenes—revealing some of the terminal’s most fascinating places and secrets. the series, that will air on grand central’s youtube channel and social outlets, features the campbell apartment, the tiffany clock, the main concourse ceiling, the oyster bar restaurant and the whispering gallery. take a look see at the rest of the series, here.

Posted by on Nov 3, 2015 in Uncategorized | No Comments
keeping it real local with fresh&co.

keeping it real local with fresh&co.

fresh&co is serious about fresh, local, seasonal food. so much so, they asked us to shine a light on the exceptional people who provide their organic poultry, vegetables and locally-roasted coffee. using in-store signage and social media, we created a campaign using stunning portraits and personal stories that introduced the fresh faces behind satur farms, freebird farms, demarco coffee and many more local vendors. the point-of-sale and social campaign reminds customers that for fresh&co, quality is local to their hearts—and their restaurants.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing not for profit non-profit branding mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams fresh&co demarco coffee local

Posted by on Oct 28, 2015 in Uncategorized | No Comments
how we helped the sap on tap brand branch out.

how we helped the sap on tap brand branch out.

we watsons were happy to have the chance to create the sap on tap maple water branding from the ground up. from logo and original bottle design to web and social, we spread the good word about this amazing product—and had a great time doing it. so happiness was everywhere when we were given the opportunity to design two new flavors for the all-natural tree water with the subtly-sweet taste of maple.

introducing, yerba mate and ginger lime maple water, designed with a whimsical, earthy aesthetic—complete with an autumnal color palette—sold exclusively (for now) at whole foods market. if you want a healthy beverage with less sugar and more manganese than kale (a very good thing)—and a pretty cool bottle design (if we do say so ourselves)—check out some sap on tap.

Posted by on Oct 28, 2015 in Uncategorized | No Comments
sex ed. it’s kind of our thing.

sex ed. it’s kind of our thing.

the watsons were excited to once again be asked to design the siecus annual report. founded in 1964, siecus—the sexuality information and education council of the united states—provides education and information about sexuality and sexual and reproductive health. and this was a particularly exciting year, as 2014 marked their 50th anniversary. as always for this progressive brand, we used a contemporary design with ginormous cropped typography, a dynamic color palate and utilitarian infographics. stay sexy, siecus. and congrats!

Posted by on Oct 26, 2015 in Uncategorized | No Comments
montclair state university names we watsons agency of record.

montclair state university names we watsons agency of record.

we’re honored to partner with this great university and shine a light on their remarkable contributions and accomplishments. the kind and capable msu team is led by the indefatigable carol blazejowski, hoops hall of famer, msu alum and great watson’s partner. as for the brand, the campus is breathtaking, the student body, diverse and the programs are among the nation’s best. bellwether buildings, world-class faculty and a progressive culture that celebrates every student’s abilities and dreams. yep, when it comes to a brand that benefits the masses, it’s all here.

Posted by on Sep 30, 2015 in Uncategorized | No Comments
the watsons keep package design clean. and green.

the watsons keep package design clean. and green.

while our client, cleaner’s supply, sells their products directly to cleaners, their branding is also consumer-facing, inspiring people to ask for their products by name. so, when it was time to launch a brand new eco-friendly  line, the watsons got to work. we developed the brand name: eco2go, the logo and the tagline: greening your cleaning. the design is modern, clean, and simple, consistently executed over the entire product line. products are also printed on recycled craft paper. yep, it’s clean. it’s green. it’s making a scene. know what we mean? (rhymes).

Posted by on Sep 15, 2015 in Uncategorized | No Comments
pudding the pretty on sweet street’s packaging.

pudding the pretty on sweet street’s packaging.

sweet street is one well-made brand. these artists/bakers of sweets and savories are the largest supplier of desserts to restaurants in the country. so when they asked us to design one of the first consumer-facing products in their history, we said, sweet! their new line of single-serving parfaits will be sold in leading grocery brands, like whole foods market. with plenty of transparency for the customers to see the goodness inside, we kept true to our design system and kept things craft-inspired, elegant and simply beautiful. not unlike those parfaits.
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