Posted by on Mar 26, 2015 in Uncategorized | No Comments
lambda legal. a labor of love.

lambda legal. a labor of love.

since 1973, lambda legal has litigated nearly every seminal court case protecting LGBT civil rights. their work has opened doors, minds and hearts on behalf of the lgbt community and this june, as they argue for same sex marriage rights to the united states supreme court, their work will change the course of millions of lives—forever. the watsons are honored to help shine a light on this extraordinary effort by way of a new digital/social campaign launching tomorrow. one that’s anchored by a simple, but resonant mantra: LOVE RULES.

conceptually, #LoveRules reminds our audience that when you peel back the layers of political and religious rhetoric, this law is simply about affording gay and lesbian americans the same civil rights afforded to all who choose to marry. and that nothing’s more important than our capacity and freedom to love. when #LoveRules, hatred and violence don’t. and while #LoveRules doesn’t promise victory, it does ask all involved to fight for love to prevail.

from a social campaign on facebook, twitter and instragram—to digital ads on huffington post gay voices and lgbt blogs—all roads lead to a microsite that inspires people to action. we’ve also created a full line of LOVE RULES swag, so people can wear their conviction with pride. #LoveRules will run from its launch in late march through the decision in june, 2015.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams gay lgbt marketing diversity lambda legal cause campaign twibbon love rules #loverules

Posted by on Feb 11, 2015 in Uncategorized | No Comments
a brand with class fills its rooms.

a brand with class fills its rooms.

when the esteemed montclair state university needed to raise awareness about its incredible range of academic opportunities, the watsons went to work. we created an integrated enrollment campaign—consisting of print, out of home, digital and social—for those seeking top-level undergrad and graduate educations. we also spoke to those interested in extra credit opportunities and students who wish to transfer to a higher quality academic experience. there are few things as special as connecting people with their dreams.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams montclair state university

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Posted by on Jan 21, 2015 in Uncategorized | No Comments
a new design for a well-seasoned brand.

a new design for a well-seasoned brand.

our wonderful client, bartlett tree experts, has been keeping trees and landscapes beautiful since 1907. and in those 107 years, they’ve grown to become the best at what they do on the planet—bar none. it was our honor to keep them looking as progressive as the science they create and deliver—with a newly-designed suite of consumer-facing collateral. keep your eyes peeled. there’s more where this came from.

Posted by on Jan 16, 2015 in Uncategorized | No Comments
a digital solution for a very human brand.

a digital solution for a very human brand.

new client, public health foundation enterprises (phfe), works to improve the health and well-being of communities across the country by providing support to public health officials, community-based organizations and principal investigators. to help them bring their good work closer to those who benefit from it, the watsons took the brand digital by creating a mobile site. not only does the site provide support to phfe’s own team via technical tools, it helps them engage new clients and provides users with a news feed with regular updates on their important work. good things happen when people work to make a difference.

Posted by on Jan 13, 2015 in Uncategorized | No Comments
sugar and spice and packaging so nice.

sugar and spice and packaging so nice.

we’re so proud to partner with the amazing sweet street. they bake premium sweet and savory goodies for restaurants in over 60 countries, and at whole foods market and barnes and noble cafes nationwide! recently, we were asked to name and design packaging for their delectable cranberry shortbread crumble, sold exclusively at barnes & noble cafés, nationwide. using a kraft textured design and hand-drawn fonts, we created a package that reflected the beautiful ingredients within. oh, and see the logo and tag? we did those too! eat up!

Posted by on Jan 6, 2015 in Uncategorized | No Comments
bartlett shares and shares a like.

bartlett shares and shares a like.

bartlett tree experts is the best in the world at what they do: helping us keep our trees, shrubs and property healthy and beautiful for generations to come. and to shine a light on their important work—from commercial landscaping to storm recovery—we put together a suite of social media tools that included facebook cover photos, shareables, and twitter headers. content-wise, we talked seasonal tips, preventative checklists and engaging infographics on topics like managing ticks and learning about organic pest control. and, because to know bartlett is to like them, the response has been thumbs up all the way.
logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams bartlett tree experts trees shareable

Posted by on Nov 25, 2014 in Uncategorized | No Comments
we proudly welcome lambda legal.

we proudly welcome lambda legal.

the next time you think about all the progress made towards marriage for same-sex couples and lgbtq rights, tip your hats to our new client, lambda legal. since 1973, they’ve fought for lgbtq civil rights in places where they were anything but welcome. times are changing, but they don’t change on their own. that’s why the watsons are so proud to help shine a light on the brilliant and passionate people of lambda legal. people who are winning legal battles and changing hearts and minds all across the country.

Posted by on Nov 20, 2014 in Uncategorized | No Comments
no name, no logo, no brand, no problem. the watsons kickstart aquanta.

no name, no logo, no brand, no problem. the watsons kickstart aquanta.

meet aquanta, the first of-its-kind smart technology that allows you to monitor and control the second largest user of energy in your home: your water heater. cool, right? the watsons branded this product from the basement on up with a logo, tag, mobile u.i., website and kickstarter video. to best tell aquanta’s story for the kickstarter audience, we shot a video that mixed live action with original illustrations and animations. the result can now we been at this kickstarted page near you.
 
logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams aquanta
logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams aquanta
Posted by on Nov 13, 2014 in Uncategorized | No Comments
café metro’s new look, to-go.

café metro’s new look, to-go.

we just couldn’t contain café metro’s hip, new branding to the brick and mortar of their restaurants. now you can find them sashaying down the streets (and office buildings) of new york in their swank new packaging! cups, bags, bowls, and a sandwich wrap that will make you wish you could wallpaper your apartment with it. stop by your closest café metro to taste and see what all the fuss is about.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

Posted by on Nov 12, 2014 in Uncategorized | No Comments
if we could bottle a great project, this would be it.

if we could bottle a great project, this would be it.

move over coconut water, there’s a new h20 in town and it’s as healthy as it is delicious. meet sap on tap, the all-natural, pure tree water with more manganese than kale and the lightest essence of maple flavor. the watsons were honored to have been asked to build this brand from the ground up. first, we partnered with the client to create the name, then off we went to logo design, website design, point of purchase and shelf talkers, and lots of social content. we also created the bottle design, using saturated earth-colors that make sap on tap jump off the shelf amid a sea of white packaging. so, the next time you’re in whole foods market, get yourself some sap on tap. and replenish with less sugar.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing app apps cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams