Posted by on Jul 9, 2015 in Uncategorized | No Comments
a beautiful look book sales tool for bartlett tree experts.

a beautiful look book sales tool for bartlett tree experts.

when it was time to create a new suite of materials for bartlett tree expert’s commercial services, we took a cue from fashion and retail brands and created a look book-inspired site that uses landscape images as beauty shots. as one of the world’s largest, most respected tree and shrub care businesses, bartlett’s commercial client list includes such iconic settings as the 911 memorial & museum, san francisco botanical gardens, johnson & johnson headquarters and the university of chicago—to name a few.

to showcase their beautiful and prodigious body of work in a manner that can be easily accessed by their arborists to support sales and service efforts, we created an immersive online site that gives arborists a swipe-able parallax portfolio of beautiful wall-to-wall images. the photography flows beautifully from one case study to the next and provides the mobility to do so via tablet at a conference or sales call. and moving from collateral to web, we were able to create a solution that’s environmentally in line with the company’s mission.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams bartlett tree experts commercial services sales tool b2b business to business marketing

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams bartlett tree experts commercial services sales tool b2b business to business marketing

Posted by on Jun 15, 2015 in Uncategorized | No Comments
we’re so juiced about branding freshark.

we’re so juiced about branding freshark.

the new freshark juice bar & grill brings everything a health-conscious consumer—and agency—could hope for: locally-sourced food that’s good and good for you; freshly-made, chef-designed meals; service with a smile; all wrapped up in a modern, beautiful space. the branding challenge: build a brand that represents their fresh take on quick serve dining, while ensuring consumer perception is that freshark is both juice bar and restaurant. the solution: a new logo distinguished by a lemon icon to symbolize both food, juice and freshness; a brand aesthetic that speaks to their all-natural, simple, yet quality offerings (without being overly earthy); modern design elements—including bright, active colors and a system of mod icons that define their products and health benefits; and a brand voice that’s accessible, youthful and witty. the brand was then extended and launched via packaging, uniforms, in-store signage and decor, and every other touch point. the freshark franchise concept is booming because of the quality of the food, juice and service—and, might we say, branding.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams freshark quick service restaurant qsr branding

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams freshark quick service restaurant qsr branding

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams freshark quick service restaurant qsr branding

Posted by on May 7, 2015 in Uncategorized | No Comments
a new logo design for an old-world pizza brand.

a new logo design for an old-world pizza brand.

crush pizza is fast becoming a sensation in boston, from their authentic 900 degree wood fired brick oven (built and shipped from naples) to their high-end, fresh ingredients and old world passion. so when they approached us to re-brand them, we were inspired on a number of levels.

first up, a new logo design using an illustration of the coveted san marzano tomato, an important differentiator in the high-end pizza sector—and used exclusively by crush—we put the brand’s unrivaled quality front and center. using the colors of naples, we also used a distressed look to emphasize its natural, artisanal, wood-fired approach, juxtaposed with the modern font, to create bold, clean lines. the best of yesterday meets the best of tomorrow. crushed it! much more coming, so stay tuned!

Posted by on May 6, 2015 in Uncategorized | No Comments
the watsons have designs on grand central’s connections.

the watsons have designs on grand central’s connections.

let’s face it. grand central terminal is one of the most beautiful and architecturally relevant buildings in all the world. and with 68 shops and 35 dining options, it’s become a destination unto itself. and so when the time came to give their magazine, connections, a fresh face, the watsons were all aboard. we refreshed the design, cover to cover, including a new, elegant masthead and lots more editorial design. we invited social fans to the party by using their instagram pics on the cover. and we conducted a photo shoot creating gorgeous product spreads to show off their shops and eateries for their gift guide. in the end, connections was a true reflection of the grandest terminal of them all.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams grand central terminal connections magazine editorial collateral

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams grand central terminal connections magazine editorial collateral

Posted by on Apr 29, 2015 in Uncategorized | No Comments
the watsons & fresh&co & donatella arpaia.

the watsons & fresh&co & donatella arpaia.

take celebrity chef, iron chef judge, restauranteur extraordinaire donatella arpaia. partner her with one of the hottest, farm-to-desk quick service restaurant brands in the city—and what do you have? a whole lot of happy watsons! donatella’s award-winning meatballs (named best in manhattan by new york magazine and two time winner of the nyc wine & food festival’s meatball madness) are now being served three ways at fresh&co: cup (amazeballs), sandwich (amazewich) and quinoa bowl (amazebowl). and the watsons have been busy developing the co-branding campaign: partnership logo and identity, product naming, out of home posters, counter cards, social and web assets, and employee shirts. so, come on over to fresh&co. and have yourself a meatball, or six.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams fresh&co donatella arpaia co-branding meatballs restaurant

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams fresh&co donatella arpaia co-branding meatballs restaurant

Posted by on Apr 27, 2015 in Uncategorized | No Comments
a very personal web site — this one’s for the kids.

a very personal web site — this one’s for the kids.

boston children’s hospital has been rated the best pediatric hospital in the country. but with all of its accolades, you only have to walk its hallways to know it’s a special place. so how then, to show the world of prospective employees what makes boston children’s unlike any other healthcare environment? with a brand new career site that let’s the brand’s greatest asset do the talking: its people. the watsons developed the site with the concept of featuring employee ambassadors—who post across social media about their day’s work—giving job seekers the opportunity to follow them and gain unprecedented access to their daily experiences. you’ll see them at work, get to know their teams, their passions, their inspirations and who they are outside of the hospital. thanks to the contributions of some of their incredible talent, a visit to the career site is an insight into the people, culture and careers that make boston children’s a stand out.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams boston children's hospital

Posted by on Apr 20, 2015 in Uncategorized | No Comments
a little extra extra for the watsons and pudgie’s naked chicken co.

a little extra extra for the watsons and pudgie’s naked chicken co.

the watsons got some nice ink about our work for pudgies naked chicken, care of one of our favorite design blogs, brand new. read all about it here.

Posted by on Mar 26, 2015 in Uncategorized | No Comments
lambda legal. a labor of love.

lambda legal. a labor of love.

since 1973, lambda legal has litigated nearly every seminal court case protecting LGBT civil rights. their work has opened doors, minds and hearts on behalf of the lgbt community and this june, as they argue for same sex marriage rights to the united states supreme court, their work will change the course of millions of lives—forever. the watsons are honored to help shine a light on this extraordinary effort by way of a new digital/social campaign launching tomorrow. one that’s anchored by a simple, but resonant mantra: LOVE RULES.

conceptually, #LoveRules reminds our audience that when you peel back the layers of political and religious rhetoric, this law is simply about affording gay and lesbian americans the same civil rights afforded to all who choose to marry. and that nothing’s more important than our capacity and freedom to love. when #LoveRules, hatred and violence don’t. and while #LoveRules doesn’t promise victory, it does ask all involved to fight for love to prevail.

from a social campaign on facebook, twitter and instragram—to digital ads on huffington post gay voices and lgbt blogs—all roads lead to a microsite that inspires people to action. we’ve also created a full line of LOVE RULES swag, so people can wear their conviction with pride. #LoveRules will run from its launch in late march through the decision in june, 2015.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams gay lgbt marketing diversity lambda legal cause campaign twibbon love rules #loverules

Posted by on Feb 11, 2015 in Uncategorized | No Comments
a brand with class fills its rooms.

a brand with class fills its rooms.

when the esteemed montclair state university needed to raise awareness about its incredible range of academic opportunities, the watsons went to work. we created an integrated enrollment campaign—consisting of print, out of home, digital and social—for those seeking top-level undergrad and graduate educations. we also spoke to those interested in extra credit opportunities and students who wish to transfer to a higher quality academic experience. there are few things as special as connecting people with their dreams.

logo design advertising agency wed digital social media facebook boutique package packaging enrollment recruitment talent marketing mobile app development apps animations u.i. cpg aor branding rebranding the watsons nyc new york ny tv video broadcast out of home graphic design award winning paul orefice maggie monteith jennifer williams montclair state university

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Posted by on Jan 21, 2015 in Uncategorized | No Comments
a new design for a well-seasoned brand.

a new design for a well-seasoned brand.

our wonderful client, bartlett tree experts, has been keeping trees and landscapes beautiful since 1907. and in those 107 years, they’ve grown to become the best at what they do on the planet—bar none. it was our honor to keep them looking as progressive as the science they create and deliver—with a newly-designed suite of consumer-facing collateral. keep your eyes peeled. there’s more where this came from.