whole foods market is all about making holidays happy and tasty. so, we painted the town, smart phones and cinema screens autumnal colors to remind people that their favorite grocery brand has set the table for the best holiday yet.
physique 57 is a boutique fitness company with studios in new york city, the hamptons, beverly hills, and dubai. their best-in-class instructors teach a unique blend of barre-based exercises with intervals of cardio, strength training, stretching and recovery. arms, thighs, seats and abs are sculpted in the form of long, lean, gorgeous muscles, while hearts and minds are empowered like never before. beyond studio classes, the brand also offers premium retail, award-winning dvds, online workouts and a fitness book.
an amazing brand, to be sure. and it was time that they looked and sounded as incredible as they were. so off we went with a logo re-design and an integrated strategy that included a direct mail and ad campaign and brand standards for the web, social, marketing materials and studio signage and decor.
we kicked this off with a series of shoots, which included portraits of long-term, passionate (a.k.a. ‘addicted’) clients (like fashion designer norma kamali) and group shots of classes in action. we created a new look that was clean, elegant and urban. and a voice that empowered the brand, just as they empower their clients. the newly-launched brand is an aspirational, beautiful representation of the powerful women at its helm. and heart.
the watsons have, by way of being named recruitment agency of record for boston children’s hospital. we were fortunate to partner with children’s back in 2007, an experience that was transformative for all of us. it’s a magical place. with wonderful people. and we’re humbled and happy to heading back home again.
in the summer of 2010, the watsons were named agency of record for the artisanal pickling brand, rick’s picks. we first got to know the brand as customers, having discovered them on the shelves of another client, whole foods market. let’s just say, it was love at first bite (had to). but things got really interesting when we met the slightly-enigmatic, ever-charming founder of the brand, rick field. a man with a vision who needed an agency with a plan.
we hit the ground running with a new label design that brought to market a restrained, retro-modern take that shined a light on the vibrant authenticity of the brand. we established a brand voice as disarmingly-playful as the products—and the founder himself. and we developed a suite of collateral and advertising that reminded audiences of the simple pleasures that come from fresh ingredients transformed into something very special.
we also took over the brand’s social extensions, creating affinity building inventory like shareable art, recipes, fun facts and tips. we re-designed rick’s booth for the fabulous fancy food show (among others) and gave the website a face (and voice) lift. we even designed a branded skin for their delivery vehicle and helped to make rick’s merch even more purchase-worthy.
we’ve helped rick launch new products, celebrate existing ones and leverage some pretty exciting press. and every step of the way, we’ve elevated a brand worth knowing—and tasting.
here’s to all the pickles to come!
well, what can we say about fresh&co? outstanding restaurant concept, yummy food, smart, fun clients and the chance to take this great brand to a new height, or two…who could want more? from advertising and social marketing to branding interiors and even naming dishes, we have a soup-to-nuts relationship with one of the coolest eateries in the city. stop on by and see the new interior images we created. and remember, in branding, what’s on the inside counts too.
demarco coffee, roasting fresh, artisanal coffee out of long island city, hung its first retail shingle last february in midtown east. the space is a beautiful modern take on the euro coffee culture. the watsons have been proud to have had a hand in every aspect of the cafe’s interior design and branding. and to help spread the word, we launched a sponsored facebook story campaign using original shareable art that we created for those with an affinity for the brand and all the goodness it stands for.
the results? the art garnered a 300% increase in fans in just 2 weeks. put that in your cup and drink it! more
evolve kefir, the leading drinkable kefir smoothie brand, was bringing to market the first-ever spoonable greek kefir. and they asked the watsons to help them make the launch. step one? take the initial package design and make it…evolve.
paul “sonny watson” orefice went to work on a re-design that started with an agency assessment of the category. with every trip to the brand’s grocery retailers, we saw a sea of white yogurt cups where evolve was about to land. what a perfect opportunity to launch with a splash of color. so, sonny created a color palette that was as bold as it was happy. he made the fruit the star by enlisting the talented chris “boo boo watson” decarlo to create bright, playful illustrations. and he pulled out the evolve name to make it more visible to enhance name recognition.
one month post-launch, the watsons got a happy friday call from our client telling us the new design resulted in record sales. and we’re just getting started!
the local, artisanal coffee movement has made its way to midtown east in the form of a beautiful new watsons client called demarco coffee. picture the euro coffee culture in a large, elegant manhattan cafe. its walls covered in a mural of beautiful black and white photography (photographed by aimee herring ryan), showcasing the watsons handiwork and hands (paul ‘sonny watson’ orefice did the creative direction, design and the hand modeling). signage and packaging are euro-retro-modern and speak a language all their own. and as customers enjoy excellent service and artistry in every cup, we endeavor to make the experience of the brand as arousing as the taste.