since 1973, lambda legal has litigated nearly every seminal court case protecting LGBT civil rights. their work has opened doors, minds and hearts on behalf of the lgbt community and this june, as they argue for same sex marriage rights to the united states supreme court, their work will change the course of millions of lives—forever. the watsons are honored to help shine a light on this extraordinary effort by way of a new digital/social campaign launching tomorrow. one that’s anchored by a simple, but resonant mantra: LOVE RULES.
conceptually, #LoveRules reminds our audience that when you peel back the layers of political and religious rhetoric, this law is simply about affording gay and lesbian americans the same civil rights afforded to all who choose to marry. and that nothing’s more important than our capacity and freedom to love. when #LoveRules, hatred and violence don’t. and while #LoveRules doesn’t promise victory, it does ask all involved to fight for love to prevail.
from a social campaign on facebook, twitter and instragram—to digital ads on huffington post gay voices and lgbt blogs—all roads lead to a microsite that inspires people to action. we’ve also created a full line of LOVE RULES swag, so people can wear their conviction with pride. #LoveRules will run from its launch in late march through the decision in june, 2015.
when the esteemed montclair state university needed to raise awareness about its incredible range of academic opportunities, the watsons went to work. we created an integrated enrollment campaign—consisting of print, out of home, digital and social—for those seeking top-level undergrad and graduate educations. we also spoke to those interested in extra credit opportunities and students who wish to transfer to a higher quality academic experience. there are few things as special as connecting people with their dreams.
our wonderful client, bartlett tree experts, has been keeping trees and landscapes beautiful since 1907. and in those 107 years, they’ve grown to become the best at what they do on the planet—bar none. it was our honor to keep them looking as progressive as the science they create and deliver—with a newly-designed suite of consumer-facing collateral. keep your eyes peeled. there’s more where this came from.
new client, public health foundation enterprises (phfe), works to improve the health and well-being of communities across the country by providing support to public health officials, community-based organizations and principal investigators. to help them bring their good work closer to those who benefit from it, the watsons took the brand digital by creating a mobile site. not only does the site provide support to phfe’s own team via technical tools, it helps them engage new clients and provides users with a news feed with regular updates on their important work. good things happen when people work to make a difference.
we’re so proud to partner with the amazing sweet street. they bake premium sweet and savory goodies for restaurants in over 60 countries, and at whole foods market and barnes and noble cafes nationwide! recently, we were asked to name and design packaging for their delectable cranberry shortbread crumble, sold exclusively at barnes & noble cafés, nationwide. using a kraft textured design and hand-drawn fonts, we created a package that reflected the beautiful ingredients within. oh, and see the logo and tag? we did those too! eat up!
bartlett tree experts is the best in the world at what they do: helping us keep our trees, shrubs and property healthy and beautiful for generations to come. and to shine a light on their important work—from commercial landscaping to storm recovery—we put together a suite of social media tools that included facebook cover photos, shareables, and twitter headers. content-wise, we talked seasonal tips, preventative checklists and engaging infographics on topics like managing ticks and learning about organic pest control. and, because to know bartlett is to like them, the response has been thumbs up all the way.
the next time you think about all the progress made towards marriage for same-sex couples and lgbtq rights, tip your hats to our new client, lambda legal. since 1973, they’ve fought for lgbtq civil rights in places where they were anything but welcome. times are changing, but they don’t change on their own. that’s why the watsons are so proud to help shine a light on the brilliant and passionate people of lambda legal. people who are winning legal battles and changing hearts and minds all across the country.
we just couldn’t contain café metro’s hip, new branding to the brick and mortar of their restaurants. now you can find them sashaying down the streets (and office buildings) of new york in their swank new packaging! cups, bags, bowls, and a sandwich wrap that will make you wish you could wallpaper your apartment with it. stop by your closest café metro to taste and see what all the fuss is about.
move over coconut water, there’s a new h20 in town and it’s as healthy as it is delicious. meet sap on tap, the all-natural, pure tree water with more manganese than kale and the lightest essence of maple flavor. the watsons were honored to have been asked to build this brand from the ground up. first, we partnered with the client to create the name, then off we went to logo design, website design, point of purchase and shelf talkers, and lots of social content. we also created the bottle design, using saturated earth-colors that make sap on tap jump off the shelf amid a sea of white packaging. so, the next time you’re in whole foods market, get yourself some sap on tap. and replenish with less sugar.