do blondes have more fun? agencies doing work for dirty blondes sure do. meet dirty blonde cocktails. from raspberry flirtini and blood orange mimosa to peach passion bellino and citrus splash, we’re taking the brand to social streets, creating shareables, cover photos, posts and more. so, grab yourself a cocktail and toast to your favorite dirty blonde!
a little while back we introduced you to our sweetest new client, sweet street. but did you know that they were master connoisseurs of savory as well? yep. but with a name like sweet street you might miss that about them. that’s where their new logo and tagline come in. we honored their world famous baked goods with a cookie dough shaped logo, evoking the artisanal and ‘hand-made’ quality of their products. then the tagline: savor the moment. savor the incredible quality of their sweets—or a savory delight. we look forward to partnering with sweet street on more sweet projects.
the watsons are so proud to partner with the great people at evolve kefir. for those who are new to this über-amazing super food, kefir is the turkish precursor to greek yogurt—with two times the protein and six times the probiotics. right?? it’s creamy, delicious and much healthier than greek yogurt!
initially, we designed new packaging for their first-to-market, spoonable kefir (available at most national grocery chains). this time around, we re-designed their drinkable kefir to put it in line with our spoonable design. since competitors’ bottles are either white, or loaded with imagery, we used disruptive, bright solid colors with a single image of fruit (focus groups led us to realistic, select-focus images of fruit). we then dotted these beauties with all-white caps to simplify our color palette when displayed on the shelves together.
the ramaz school is an acclaimed modern orthodox day school in manhattan. when they saw the need for a modern website to match, it was all watsons on deck. our goal? create a site with streamlined navigation, and a clean, modern design. first things first, we went to school for a 3-day photo shoot of students tall and small. from there, we created a suite of playful, yet sophisticated iconography to marry with the pics. with an eye on the various audiences of ramaz, we were able create a site that speaks to past, present, and prospective students—and parents, in a user-happy way. with this project complete, ramaz has a buttoned-up look to last for generations of great thinkers to come.
from logo design and tagline—to menu, packaging, poster, and uniform design—not to mention the interior design of their newly opening massapequa concept, the watsons were there for it all. we’ve helped update the pudgie’s brand to be reborn as pudgie’s naked chicken co., with a modern, rustic design and an affable yet saucy voice. yep, we’re pretty clucking proud of this one.
world class care takes world class talent, and we’re so proud to partner with boston children’s hospital to help them find the best. with ads and collateral that celebrate the tangible and intangible offerings of this exceptional brand—and a new website launching later this year, the watsons are helping to tell the story of one of the world’s foremost pediatric hospitals, where lives are changed every day. check back this fall for our ambassador program, and meet some of the people who make it their mission to work until every child is well.
it’s official. the watsons have now rebranded every inch of our amazing client, fresh&co! from product packaging and store signage to window clings and product names, you name it, we’ve branded it. and now, hot on the web, we give our latest work, fresh&co’s newly-designed parallax site—as interesting and unique as the brand story itself.
the next time you go to a favorite restaurant and order yourself a seriously-delicious gourmet dessert, chances are, it was made by our newest client, sweet street desserts. the fact is, they bake for restaurants in over 60 countries, on every continent. yep, it’s an exciting time to be part of the sweet street team. so, keep your eyes peeled as the brand reaches even higher heights. and did we mention they’re incredibly good to us and shower us with samples? yep, life is sweet at the watsons.
there’s a better-than-ever chicken in town and the watsons want you to meet him. say hello to pudgie’s naked chicken co., being joyfully re-branded by the watsons. the new logo, tagline and illustration (care of our own chris decarlo) are part of a full rebrand from packaging and store design to signage and uniforms. so don’t wander off—there’s more to come—and it’s going to be clucking good!