the watsons are so proud to partner with the great people at evolve kefir. for those who are new to this über-amazing super food, kefir is the turkish precursor to greek yogurt—with two times the protein and six times the probiotics. right?? it’s creamy, delicious and much healthier than greek yogurt!
initially, we designed new packaging for their first-to-market, spoonable kefir (available at most national grocery chains). this time around, we re-designed their drinkable kefir to put it in line with our spoonable design. since competitors’ bottles are either white, or loaded with imagery, we used disruptive, bright solid colors with a single image of fruit (focus groups led us to realistic, select-focus images of fruit). we then dotted these beauties with all-white caps to simplify our color palette when displayed on the shelves together.
the ramaz school is an acclaimed modern orthodox day school in manhattan. when they saw the need for a modern website to match, it was all watsons on deck. our goal? create a site with streamlined navigation, and a clean, modern design. first things first, we went to school for a 3-day photo shoot of students tall and small. from there, we created a suite of playful, yet sophisticated iconography to marry with the pics. with an eye on the various audiences of ramaz, we were able create a site that speaks to past, present, and prospective students—and parents, in a user-happy way. with this project complete, ramaz has a buttoned-up look to last for generations of great thinkers to come.
from logo design and tagline—to menu, packaging, poster, and uniform design—not to mention the interior design of their newly opening massapequa concept, the watsons were there for it all. we’ve helped update the pudgie’s brand to be reborn as pudgie’s naked chicken co., with a modern, rustic design and an affable yet saucy voice. yep, we’re pretty clucking proud of this one.
world class care takes world class talent, and we’re so proud to partner with boston children’s hospital to help them find the best. with ads and collateral that celebrate the tangible and intangible offerings of this exceptional brand—and a new website launching later this year, the watsons are helping to tell the story of one of the world’s foremost pediatric hospitals, where lives are changed every day. check back this fall for our ambassador program, and meet some of the people who make it their mission to work until every child is well.
it’s official. the watsons have now rebranded every inch of our amazing client, fresh&co! from product packaging and store signage to window clings and product names, you name it, we’ve branded it. and now, hot on the web, we give our latest work, fresh&co’s newly-designed parallax site—as interesting and unique as the brand story itself.
the next time you go to a favorite restaurant and order yourself a seriously-delicious gourmet dessert, chances are, it was made by our newest client, sweet street desserts. the fact is, they bake for restaurants in over 60 countries, on every continent. yep, it’s an exciting time to be part of the sweet street team. so, keep your eyes peeled as the brand reaches even higher heights. and did we mention they’re incredibly good to us and shower us with samples? yep, life is sweet at the watsons.
there’s a better-than-ever chicken in town and the watsons want you to meet him. say hello to pudgie’s naked chicken co., being joyfully re-branded by the watsons. the new logo, tagline and illustration (care of our own chris decarlo) are part of a full rebrand from packaging and store design to signage and uniforms. so don’t wander off—there’s more to come—and it’s going to be clucking good!
it was a prodigious job and the watsons are proud to be the ones to have done it. we, along with watson cousin aimee herring ryan, photographed all the edible and shop-able reasons why locals and tourists come to grand central terminal. and let us tell you, there are many of them, each as amazing as they are photogenic. from shake shack to grand central market to kenneth cole and tumi, our pictures paint a thousand wows. so keep your eyes peeled for posters, collateral and grand central’s newsletter, connections. and if you’re hungry for a meal, or a deal, the grandest train terminal in the world is just the thing.
with the glut of yogurts competing for a shopper’s dollar ninety-nine, a brand needs all the ammo it can get in order to be the chosen one. for evolve greek kefir, we designed a new lid for their lovely package (also designed by us) that called attention to kefir’s superiority over yogurt using fun, quick-hit lines that, in a few words, persuade the consumer to give it a try. the lines go for the jugular, explaining that kefir has 2 times the protein and 6 times the probiotics of poor ol’ greek yogurt—and help to quite literally seal the deal.