nyc public markets

as both foodies and new yorkers, we were beyond happy to shine a light on new york city public markets — thriving celebrations of the diverse communities and cuisine of the city we love.

new york city public markets were born when mayor fiorello la guardia fought to keep food affordable for new yorkers and to provide indoor space for the city’s growing population of street vendors in the midst of the great depression. today, the key markets include essex market in the lower east side, la marqueta in harlem, arthur avenue in the bronx, moore street market in east williamsburg, 13th avenue retail market in borough park, and jamaica market in queens. and we watsons have created a new master brand, shining a bright new light on their vibrant past, present—and future!

per the nycedc vice president of retail markets, “the vibrant new branding and campaign for new york city public markets aim to increase visibility and raise awareness of these vital community and cultural hubs for affordable, healthy, and diverse food. we are proud to be launching these resources to provide crucial support to our small businesses who might otherwise find it difficult to open and operate in a prime retail location in the city or invest in marketing and promotional resources.”

per the nycedc vice president of retail markets, “the vibrant new branding and campaign for new york city public markets aim to increase visibility and raise awareness of these vital community and cultural hubs for affordable, healthy, and diverse food. we are proud to be launching these resources to provide crucial support our small businesses who might otherwise find it difficult to open and operate in a prime retail location in the city or invest in marketing and promotional resources.”

the new website houses all of the markets in a bright, colorful design that extend the brand personality introduced with the new logo. the site promotes the nyc public markets master brand, while allowing the individual market brands to shine in their individual ways—complete with vendor lists and profiles.

the site takes users to market to experience the people, food, and events each has to offer. using immersive, full-width photos of people from all walks of life in the markets, carrying their bounty, our messaging speaks to heritage, tradition and city pride in an accessible tone that’s decidedly nyc.

last, but not least, our new, multi-lingual out-of-home, print and digital campaign—punctuated with a new tagline—shines a light on the wondrous finds contained within each market—and the promise of exciting things to come: good things are in store.